The authenticity of the Mixed Chicks brand is evident in the creators of the brand, Wendi Levy and Kim Etheredge. It's evident in the effectiveness of the products, and in speaking with Brad Kaaya Sr., co-founder/creative officer for Mixed Chicks. Kaaya recently shared info with the Resident about Mixed Chicks line for men: His Mix.
Says Kaaya: Men and their hair don't get the attention and volume of product choice that women enjoy, but that doesn't mean guys aren't trying to make hair look its best. As a young man trying to figure out ways to tame my curls, I—like many guys—turned to women for advice. Now, with His Mix, developed here at Mixed Chicks, men have a full line that can cleanse, tame, define, and hold many hair textures. If you have straight hair and want a firm textured hold, or you want to go curly with a soft-styled hold, or anything in between, His Mix has arrived.
The inception of His Mix and the Mixed Chicks Company?
For years, multicultural people with hard-tomanage hair traveled from store to store, trying to blend products in a hopeless attempt to tame their locks. Wendi Levy and Kim Etheredge, two "mixed chicks," created the Mixed Chicks product line because they needed it personally. Then, something happened. Friends and family started encouraging them to package it, and soon they had a full blown business running out of the garage. Looking at our warehouses now, filled with product, it is hard to believe, but the beginning was very humble. In fact, we functioned out of our garage years ago. With the success of the Mixed Chicks brand, His Mix was a logical step. There were a lot of guys who used the Mixed Chicks line, and many of them asked for "something with a more masculine package."
How guys can benefit from using His Mix?
We could talk about how functional and cool our packaging is, or how poignant and pertinent to today's multicultural market our message is, but all of that is secondary to this fact: Like the Mixed Chicks products, His Mix products perform. At the end of the day, we only make money if our customers like the results. His Mix will cleanse, detangle, and control many hair types. Our leave-in conditioner, for instance, gives someone with large curls or waves a soft-styled hold. On the other end of the spectrum, our gel offers a firm hold; and the best thing: The gel, like our conditioners, works on straight hair, but also perform on very tight curls.
What products are in the His Mix line and what do they do?
There are four products:
1. His Mix Clarifying Shampoo
• Clarifying formula removes
• Step one toward shiny, healthy hair
2. His Mix Daily Conditioner
• Promotes Healthy Hair
3. His Mix Leave-in Conditioner
• Works on many hair textures
• Gives a soft-styled hold
• Fights frizz
4. His Mix Firm Hold Gel
• Styles & Shines
• Adds Texture
• Blocks frizz
The His Mix line has 4 SKU's now, but look for that to expand over the years. Guys, if you have suggestion, we are all
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