This season, Redken Global Creative Director Guido Palau capitalized on high-quality shine at Ralph Lauren's SS 2018 Show.
"The hair at Ralph Lauren this season is a super chic, rich blowout. I'm prepping the hair with Redken Diamond Oil Glow Dry Gloss Shampoo and Redken Diamond Oil Glow Dry Detangling Conditioner, then preparing it for a blow dry with Redken Satinwear 04 to protect it from the heat. I'm using a boar-bristled brush to blow out the hair to keep it super healthy, shiny, and clean." – Redken Global Creative Director Guido Palau.
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This season, Redken Global Creative Director Guido Palau capitalized on shine at Alberta Ferretti's SS 2018 Show.
"Here at Alberta Ferretti we're doing a wet, sexy ponytail. We've shortened it and twisted back onto itself so the ponytail isn't as long. You can't have wet, dripping hair on the clothes so Redken Full Frame 07 gives a wet look to the hair once it dries. Just before the girls walk the show, I add a spritz of Redken Shine Flash 02 for a high shine finish. I'm softening the hair around the ears and hairline so you get a romantic, wet look, because Alberta always has a romance to it." – Redken Global Creative Director Guido Palau.
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BOTTEGA VENETA
This season, Redken Global Creative Director Guido Palau capitalized on individualism at Bottega Veneta's SS 2018 Show.
"It's really about individualism at Bottega Veneta – that new luxury, the new rich. Young, cool, and easy. All the things we now associate with beauty and fashion and how can we bring out in the girls' personalities." – Redken Global Creative Director Guido Palau
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