Luxury Handbag Brand Eittem Celebrates their Launch at Frevo Art Gallery and Restaurant in NYC
The Celebration
Luxury handbag brand Eittem hosted an intimate group of fashion and art industry insiders at the gallery and restaurant, Frevo, for an evening of design and conversation to celebrate their official launch. Eittem bags were displayed as sculptural objects throughout the gallery, allowing guests to experience the unique design and craftsmanship during cocktail hour before turning their attention to an artistic culinary experience held in the speakeasy-style restaurant hidden behind the gallery space.
The distinct nature of the venue - which functions as a gallery and a restaurant - complemented the duality of Eittem’s handbags that serve as both a fashion and art piece.
For a personalized touch, guests were gifted a handcrafted miniature version of an Eittem bag made from the brand’s signature walnut, a reminder of American craftsmanship and quality.
Event Details
WHO
Laura Reilly, Anjali Lewis, Elizabeth Kurpis, Sarah Spellings, Angela Koh, Jennifer Alfano and more.
WHERE
Frevo, 48 W 8th St, New York, NY 10011
WHEN
Wednesday, December 4th 2024
More about Eittem:
Eittem’s bags are inspired by natural elements and ergonomic designs that fit organically with the human body.
The inaugural collection debuts 9 SKUs featuring 3 shapes: the Owl, the Moon, and the Bird
All come in woodgrain made from urban-salvaged American walnut, and 2 other finished colors unique to each shape.
Following a scarcity model, bags are produced in limited runs of numbered editions and crafted by a small team.
Each bag takes up to 2 weeks to make.
Eittem’s Chelsea studio houses a thorough production process using state-of-the-art technology from a variety of industries including automotive and aerospace, to name a few.