Eli Brown Returns to the Fashion Scene with His Second 92 Thing Drop

LONDON, UK (December 2024) - Techno’s most enigmatic force, Eli Brown, is once again sending shockwaves through the underground, but not with a typical music release. Today, the sonic phenomenon will once again fuse together the worlds of high-frequency sound and high-end fashion design as he unleashes the highly-anticipated second drop from his streetwear brand, 92 Thing. Officially arriving today, the brand’s sophomore capsule drop arrives hot on the heels of Eli Brown’s massive LA takeover, where he released a limited edition drop of the collection that instantly sold out. 92 Thing’s second drop signals a new apex in Eli Brown’s venture into the fashion industry as he continues to entangle the underground’s edge with mainstream appeal in a way that’s nothing short of pure alchemy.

92 Thing distills the essence of a seminal year not only in dance music history, but his own career as well into a contemporary, streetwear apparel brand. Capturing the bold and brazen style of 1992’s famed rave scene, the brand is a physical manifestation of the year’s rebellious electronic revolution, with the Bristol-born sonic force at its helm. 

Renowned for his genre-defying artistic approach, Eli Brown’s second 92 Thing collection is heavily inspired by the other-worldly dimensions created by the raw energy of his music, fusing the visceral power of the underground with cutting-edge streetstyle. As he continues to step into the fashion space, the icon continues to weave himself into techno’s history, paying homage to his sonic beginnings while leaving a tangible legacy of his own behind with every new drop. 

Akin to Eli Brown’s non-conformist approach to music production, 92 Thing transcends the conventional approach to artist merchandising through the lens of the style-obsessed. Each unique piece reflects the revered innovator’s ethos: a celebration of individuality, nonconformity and rebellion. An apparel and lifestyle brand at its core, 92 Thing continues to blend modern fashion and nostalgic touches from Eli Brown’s triumphant come-up with the exclusivity of both streetwear and underground techno culture to offer an enviable range of styles, released in limited quantities throughout the year. 

Equal parts a master producer and veritable phenomenon, Eli Brown is a sonic force in a category of his own. Since bursting onto the scene in 2016, the techno powerhouse’s brooding sound and visceral energy have catapulted him from UK's underground to global icon status at meteoritic pace – but you would be remiss to call him an overnight sensation. Boasting a career that spans over two decades, the enigmatic persona is yet another incarnation of the ingenuity, intensity and innovation of the man behind the music. The genesis of Eli Brown’s distinct auditory expression can be found veiled in the shadows of Bristol's famed clandestine realms, where a passion for subversive soundscapes quickly progressed into an unrelenting obsession with the craft. Unimpressed with conformity, Brown’s career is not just a story of continued evolution: it's a testament to his indomitable spirit and unstoppable drive to carve out his space, on his terms. The visionaire is also the founder of Arcane, a trailblazing imprint championing both emerging and established acts who are similarly bridging the gap between the underground and mainstream worlds. 

The second collection of 92 Thing comes hot on the heels of a massive year – 2024 has truly been the year of Eli Brown – as this track arrives on the heels of the techno titan becoming the FIRST EVER techno artist to play at Rockefeller Center with a completely sold out show. The undeniable industry authority continues to ignite a seismic shift across the scene, entangling the underground’s edge with mainstream appeal in a way that’s nothing short of pure alchemy. From high-octane performances at some of music’s most prestigious festivals including EDC Las Vegas and Ultra Miami, to a constant stream of chart-topping releases - including “Gasoline” with Lilly Palmer, an EP with HI-LO titled “Pyramid Rave” and his most recent hit, “Remedy”. 

Brown’s penchant for breaking boundaries has undeniably cemented the DJ, producer and record label head as one of music’s most in-demand names and highest streamed techno artists in the world with unprecedented fervor. To date, the multi-hyphenate has amassed a cult-like following, amassing over 3 million monthly listeners on Spotify and ardent support from industry legends such as Carl Cox, Calvin Harris, Reinier Zonneveld, Adam Beyer and Lily Palmer. His magnetic stage presence and the sheer power of his sound consistently sell out some of the world’s most prestigious stages in massive markets ranging from New York and Los Angeles, to London and Berlin, including the likes of EDC Las Vegas, Tomorrowland, Ultra Music Festival, Glastonbury Festival, CRSSD and more. The visionaire is also the founder of Arcane, a forward-thinking, industry leading imprint championing both emerging and established acts who are similarly bridging the gap between the subversive and popular culture. 

The sophomore 92 Thing drop arrived on Monday, December 9, 2024 via https://www.92thing.com/. The capsule collection will include two distinct, heavyweight and oversized T-Shirt styles (Diamonds On My Mind and Believe In Something) available in sizes S - 2XL. Each style will retail for £39.17 GBP ($50 USD) while quantities last. 

For more information, please visit https://www.92thing.com/ / @92_thing or @elibrownbeats on Instagram.