Slithering into Style: Gucci’s Exquisite Lunar New Year Celebration
Gucci ushers in the Lunar New Year with a captivating campaign that blends tradition, modernity, and the sinuous allure of the snake. With global brand ambassadors Ni Ni and Xiao Zhan at the forefront, this celebration of the Year of the Snake brings Gucci’s iconic motifs and contemporary design to life, all under the visionary guidance of Creative Director Sabato De Sarno.
A Celebration of Tradition and Renewal
Framed through the lens of enduring family bonds, the campaign artfully captures a tender connection between two families, symbolized through the window that bridges their worlds. This evocative imagery encapsulates the essence of Lunar New Year festivities—a time for warmth, togetherness, and reflection.
"The Year of the Snake is just approaching, and the serpent is a deep-rooted motif of Gucci. The 2025 Lunar New Year selection is adorable, combining the elegant shape of the serpent with agility. The story of reunion conveys festive wishes as warm and memorable."
Ni Ni, Gucci Global Brand Ambassador
"Gucci’s 2025 Lunar New Year selection incorporates exquisite craftsmanship and creative details. Its unique aesthetics show festive spirits in a modern way. Participating in this campaign again brings everyone the joy of reunion at this special moment."
Xiao Zhan, Gucci Global Brand Ambassador
Gucci’s Lunar New Year Selection: A Serpentine Elegance
The curated selection for the Year of the Snake exemplifies Gucci’s mastery of blending heritage and innovation. At its core is the snake motif, a symbol of transformation and renewal, seamlessly incorporated into each design. The collection showcases Gucci Rosso Ancora—a rich red palette paired with pink or blue accents—embodying festive vibrancy and refined sophistication.
Signature Pieces to Adore
Silk Flora Scarves: The serpent’s fluid curves intertwine with blooming patterns, enriching the archival design with a touch of mystique.
Horsebit 1953 Loafers and Signoria Slingback Pumps: Reimagined in patent leather, these classics feature intricate snake-detailed insoles in Gucci Rosso Ancora.
Gucci Blondie Bag: Adorned in red patent leather with an enamel Interlocking G, this bag is both a statement piece and a timeless keepsake.
Gucci Re-Web Sneakers: Crafted in beige and ebony Original GG canvas, these sneakers add playful charm with snake details.
Each piece, meticulously crafted, merges the House’s archival codes with modern aesthetics, offering meaningful gifts or cherished mementos for the season.
The Timeless Appeal of Gucci
Founded in Florence in 1921, Gucci remains synonymous with luxury and innovation. Under the leadership of CEO Stefano Cantino and Creative Director Sabato De Sarno, the House continues to redefine high fashion while staying rooted in its legacy of Italian craftsmanship.
This Lunar New Year, Gucci’s collection invites you to celebrate transformation, family, and style. Whether it’s a silk scarf adorned with serpentine elegance or a pair of iconic Horsebit loafers, each piece in this collection is a testament to the enduring allure of Gucci.