Louis Vuitton Elevates Its Art Deco Legacy with Eight New Pure V High Jewelry Creations

Source: Louis Vuitton

Reported By: Caroline Dalal

In its latest homage to modernism and maison heritage, Louis Vuitton unveils a striking expansion of its Pure V High Jewelry collection—eight sculptural new pieces that translate the emblematic “V” into wearable architecture. Debuted in 2025, these designs are not merely decorative—they are deliberate manifestations of the House’s long-standing dialogue with form, proportion, and precision.

Drawing on the visual legacy of Gaston-Louis Vuitton, whose affinity for Art Deco first gave life to the V motif at the famed 1925 Decorative Arts Exhibition in Paris, the collection continues to reinterpret that singular shape with graphic elegance and structural depth. What began in 2014 with the Acte V collection and evolved into Pure V in 2021 now reaches an ambitious new crescendo, layered in white gold and exceptional diamonds.

The newly introduced pieces—including necklaces, bracelets, earrings, and a sculptural ring—are each built around the motif of the capital V, expressed through triangles, lines, and pyramids that echo the era of machine-age modernity while feeling unequivocally of the moment.

At the heart of the line are three-row and two-row necklaces and bracelets, whose articulation creates the illusion of movement across the skin. Invisible clasps preserve the visual flow of the design, while baguette-cut diamonds amplify the brilliance of focal V-shaped embellishments. The interplay between angularity and suppleness defines the entire collection, which is both commanding in presence and effortless in wear.

Each piece in the new Pure V series is the result of Louis Vuitton’s high jewelry ateliers, where precision craftsmanship meets innovative engineering. The meticulous construction allows the graphic motifs to seem as if floating, yet they are supported by invisible links that allow for fluidity and motion.

The Pure V Ring, for example, channels an energy of its own—its lines sweeping diagonally across the finger like beams of refracted light. Earrings take on volume and dimension, casting shadows that shift with the wearer’s movement, while the multi-row bracelets read like wearable sculpture—bold, architectural, and unequivocally Louis Vuitton.

Louis Vuitton’s continued evolution in the high jewelry space is grounded in more than design. Since 2012, the House has held certification from the Responsible Jewellery Council, underscoring its commitment to ethical sourcing and environmental stewardship across the entire lifecycle of its creations—from material origin to final craftsmanship.

This collection, rich with Art Deco references, modernist restraint, and radiant complexity, is a tribute not only to Gaston-Louis Vuitton’s avant-garde spirit but to a broader narrative about timelessness, geometry, and the artistic value of design as identity.