hiTechMODA Returns to Paris Fashion Week with a Showstopping Season at Hôtel Plaza Athénée
In a city synonymous with couture, few events manage to cut through the noise during Paris Fashion Week. But hiTechMODA, known for its pioneering approach to fashion presentation, returned to the calendar with a statement-making Season 4 showcase at the legendary Hôtel Plaza Athénée, capturing the attention of press, buyers, and tastemakers alike.
Held in the grand salons of one of Paris’s most revered luxury hotels, this season’s event fused forward-thinking design with old-world elegance—exactly the sort of high-meets-higher that defines the brand’s ethos. Backed by a mission to elevate independent talent, hiTechMODA proved once again that innovation and craftsmanship are not mutually exclusive—they’re the future of fashion.
A Platform Rooted in Progress
At the helm of hiTechMODA is Pamela Privette, Executive Producer and the visionary force behind its international growth. Under her leadership, the platform has become known for its deft curation of runway talent that challenges norms and uplifts a new guard of creative voices.
“Our mission is to push boundaries and elevate independent designers on a world-class platform. Paris is synonymous with fashion excellence, and by hosting our event at the iconic Plaza Athénée, we are providing our designers with an unparalleled opportunity to be seen and celebrated in the fashion capital of the world.”
Pamela S. Privette, Executive Producer of hiTechMODA
That mission played out across an impressive lineup featuring both emerging and established names including Agape Kidz Couture, La Belle Kidz, SCI PH, Ronica Marie Couture, Norman Malagueño Acuba, and Iann Dey. Each collection offered a unique interpretation of today’s luxury—one that blends artistry, inclusivity, and conscious production.
Beyond the Runway: Technology, Sustainability, and Cultural Expression
hiTechMODA continues to distinguish itself through more than just beautiful clothes. The event’s core values—diversity, sustainability, and tech-forward storytelling—were embedded into every layer of the presentation. The show wasn’t simply a parade of garments, but a dynamic visual experience that invited the audience to think about the future of fashion in meaningful terms.
Designers brought everything from genderless tailoring to elaborate couture, woven together with nods to cultural heritage, digital innovation, and ethical sourcing. It was a show that asked: What does luxury look like when it reflects our values, not just our aspirations?
What’s Next: Season 5 at InterContinental Paris – The Grand
Following the resounding success of Season 4, hiTechMODA has already confirmed its return to Paris for Season 5 on Friday, October 3, 2025, at the InterContinental Paris – The Grand Hotel. With another historic venue secured and global anticipation building, the upcoming season promises to continue the evolution of fashion as both experience and ecosystem.
As Paris Fashion Week increasingly makes space for progressive storytelling, hiTechMODA is proving to be a necessary voice—one that gives designers not only a platform, but a presence.
About hiTechMODA Productions