Serena Uziyel Brings Modern Elegance to Madison AvenuePhoto Courtesy of Serena Uziyel

Serena Uziyel Unveils Madison Avenue Flagship with Glamorous Two-Night Celebration

Serena Uziyel Celebrates New Madison Avenue Boutique with Glamorous Events

In a dazzling celebration of craftsmanship, heritage, and modern luxury, designer Serena Uziyel marked the grand opening of her second U.S. flagship boutique on Madison Avenue in New York City with a pair of unforgettable events that drew fashion insiders, influencers, and creative tastemakers.

Serena Uziyel's Cocktail Evening on Madison Avenue

A Stylish Start: Intimate Dinner at Casa Tua

On Tuesday, April 15th, the festivities began with an intimate dinner at Casa Tua, a chic culinary hideaway on the Upper East Side. The gathering welcomed a curated guest list of creatives and fashion media including Kristina Askerova, Racquel Chevremont, Mary Leest, Moraya Wilson, Natalie Lim Suarez, Dylana Lim Suarez, Adelina Novak, and Abi Hoffman. The dinner served as a preview of the brand’s latest offerings and reflected Uziyel’s signature themes of elegance, connection, and empowerment.

An Intimate Evening at Casa Tua Celebrates Serena Uziyel’s Artistic VisionPhoto Courtesy of Serena Uziyel

Guests were introduced to the newly expanded Catena accessory group, launched in honor of Women’s Day. The bold, sculptural line blends ancient Mesopotamian artistry with modern sensibility, featuring chain-link motifs across handbags, belts, jewelry, and footwear. Each piece is a poetic tribute to the enduring strength and unity of women, encapsulated in the iconic Catena chain symbolizing loyalty and interconnectedness.

Catena-Inspired Designs Debut with Chain-Link Details

David Yurman Taps Carmelo Anthony and Jaylen Brown for New Curb Chain Men’s Campaign

Grand Opening: A Cocktail Evening on Madison Avenue

Serena Uziyel's Grand Opening Cocktail Evening Photo Courtesy of Serena Uziyel

The following evening, Wednesday, April 16th, Serena Uziyel officially unveiled her new 3,500-square-foot boutique at 780 Madison Avenue with an elegant cocktail soirée. The boutique’s refined interiors echo the brand’s core philosophy—fusing timeless elegance with meticulous craftsmanship and feminine sophistication. Attendees included influencers and fashion muses such as Izabela Guedes, Elizabeth Lake, Indira Scott, Carolina Marie Robertson, Yana Khan, Melissa Vale, and Roan McLean.

With its modern layout and curated design, the boutique offers a fully immersive experience of Uziyel’s collections, celebrating both form and function. Sustainability and artisanal mastery remain at the heart of the brand, with a spotlight on female artisanship and storytelling through luxurious textures, structured silhouettes, and cultural references.

A Chic Madison Ave Soirée Marks Serena Uziyel’s Boutique Debut

A Chic Madison Avenue Soirée Marks Serena Uziyel’s Boutique DebutPhoto Courtesy of Serena Uziyel

A Testament to Empowerment Through Design

Serena Uziyel continues to define a new standard in contemporary luxury by championing empowerment through refined aesthetics. From intricate leatherwork to symbolic design narratives, the Madison Avenue flagship embodies a physical space where heritage meets innovation—inviting women into a world of grace, strength, and timeless beauty.

New Catena Pieces Blend Ancient Symbolism with Contemporary GlamourPhoto Courtesy of Serena Uziyel