Models Wearing Full Looks of the Co Branded Everlast Capsule Collection
Models Wearing Full Looks of the Co Branded Everlast Capsule Collection Created by the Finalists of the Emerging Designer Competition Ahead of Their Official Debut on the Miami Swim Week the Shows 2025 Runway Next WeekPhoto Courtesy of Everlast® and Miami Swim Week® — The Shows 2025

Everlast Makes Its Runway Debut at Miami Swim Week 2025 with Emerging Designer Capsule Showcase

The Legendary Athletic Brand Honors Its Swimwear Roots and Boxing Legacy With a First Ever Designer Competition at Mondrian South Beach Spotlighting Five Rising Fashion Talents

Where Heritage Meets High Fashion: Everlast Unveils Design-Forward Future at Miami Swim Week – The Shows

At Miami Swim Week® – The Shows 2025, Everlast®—a brand synonymous with athletic grit and cultural endurance—takes an unexpected yet fitting turn: the runway. On Saturday, May 31 at 7:30 PM, the iconic label will host its first-ever Emerging Designer Competition, a bold new initiative blending Everlast’s storied past in swimwear and boxing with the next generation of global design voices. The event will unfold at the Mondrian South Beach Hotel, bringing together innovation, legacy, and fashion’s future.

Guest Tries Oversized Everlast Gloves Ahead of the Runway Reveal
Guest Tries Oversized Everlast Gloves Ahead of the Runway RevealPhoto Courtesy of Everlast® and Miami Swim Week® — The Shows 2025

A Return to Swimwear Roots

While best known today for its boxing pedigree, Everlast’s origins began in swimwear. Founded in 1910 by Jacob Golomb, a Bronx tailor’s son, the brand originally offered durable swimsuits meant to “last forever.” It wasn’t until 1917, when boxer Jack Dempsey requested high-performance training gear, that Everlast shifted into the boxing arena—cementing its place in the world of sport.

“This competition celebrates our heritage—from our beginnings in swimwear in 1917, to our evolution into boxing and becoming a global sporting goods brand. As part of this next chapter, we’re proud to announce the opening of our flagship store in Miami in 2026.”

Everlast Representative

Now, more than a century later, Everlast reclaims its swimwear legacy with a fashion-forward twist that honors its past and champions the future.

A Bold Mix of Boxing Heritage and Swimwear Hits the Spotlight
A Bold Mix of Boxing Heritage and Swimwear Hits the SpotlightPhoto Courtesy of Everlast® and Miami Swim Week® — The Shows 2025
Models Wearing Full Looks of the Co Branded Everlast Capsule Collection
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The Designers: Five Visions, One Shared Spotlight

Handpicked for their distinctive perspectives and artistic edge, the five emerging labels selected for this runway debut are:

  • LeLINZI

  • Kene Kaya

  • MERC Swim

  • Electric Picks

  • Sovereign Society Couture

Models Strike a Pose
Models Strike a Pose on the Everlast x Miami Swim Week Step and RepeatPhoto Courtesy of Everlast® and Miami Swim Week® — The Shows 2025

Each designer worked closely with the Everlast® creative team, drawing inspiration from the brand’s historic archive and legendary boxing matches—Ali vs. Sonny Liston (1964), “The Fight of the Century” (1971), “Thriller in Manila” (1975), and “Rumble in the Jungle” (1974). Through custom Everlast mood boards and design briefs, the finalists translated these cultural touchstones into exclusive capsule swimwear collections, each merging their aesthetic with Everlast’s performance-forward DNA.

Fashion’s Fight Night: A Legacy Reimagined

Models Debut Swimwear-Inspired Boxing Looks
Models Debut Swimwear-Inspired Boxing Looks From the Everlast CapsulePhoto Courtesy of Everlast® and Miami Swim Week® — The Shows 2025

Themes of resilience, strength, and discipline permeate the showcase—echoing Everlast’s history not just as a brand, but as a symbol of athletic and cultural evolution. The designers were evaluated not only on creativity, but on how intuitively they channeled these values into wearable, future-facing design.

For Everlast, this initiative is more than a runway moment—it’s a shift toward reengaging with its style-conscious origins, introducing a new narrative that bridges function and fashion, tradition and reinvention.

Everlast and Miami: A Natural Fit

Swimwear Meets Sportswear
Swimwear Meets Sportswear in a Knockout Look from the Everlast CapsulePhoto Courtesy of Everlast® and Miami Swim Week® — The Shows 2025

This Miami Swim Week debut marks more than just a runway activation. With the announcement of a new flagship store set to open in Miami in 2026, Everlast is planting deeper roots in a city that thrives on culture, energy, and year-round coastal living. The collaboration with Miami Swim Week® – The Shows signals a broader brand evolution—one that celebrates versatility and cross-industry relevance.

Founded by Moh Ducis and operated by DCSW Group, Miami Swim Week® – The Shows has become a leading platform for global swimwear innovation. With over a decade of producing high-profile fashion events, the organization brings Everlast’s runway vision to life with technical precision and cultural fluency.

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