The HUB Debuts in Bridgehampton with a Showstopping Opening Soirée
Bridgehampton welcomed a dynamic new addition to its social and retail landscape as The HUB officially opened its doors with a dazzling launch event on Friday, May 24, 2025. Designed to be more than just a retail space, The HUB presents a curated ecosystem of fitness, fashion, wellness, and entertainment, all under one impeccably designed roof. With founders Michael Catalano and Toni DeMauro at the helm—and creative direction led by Alex Vinash and Billy Folchetti—the grand unveiling drew 300 guests and set a sophisticated tone for the season ahead.
A Multisensory Affair
For one night only, The HUB’s sleek interiors and sprawling courtyard transformed into a spirited summer celebration. Guests were greeted with high-touch hospitality and a carefully orchestrated experience designed to showcase everything the space represents. Caviar was served—on a hot pink Moke no less—courtesy of JFC Fine Foods, which also happens to be available for rent throughout the summer. Gourmet grazing stations from Hamptons Grazing Wagon and a sushi table added to the culinary allure, while sweets from Baked by Melissa (including cupcakes spelling out THE HUB), a milk and cookies bar by Doughy, and pops from Daily Harvest made for a whimsically indulgent affair.
Swoon beverages, Aplos, Alma Coffee, and a range of innovative refreshments ensured glasses were never empty, while Chef Peter Ambrose served his signature paella to an appreciative crowd. Samples from Cowboy Colostrum and Scott’s Protein Balls—with founders Lori and Scott Levine present—rounded out the food and wellness-forward offerings.
Elevated Retail, Direct Access
What distinguishes The HUB is not just its immersive experience but the access it grants to boutique luxury brands. Throughout the evening, guests engaged directly with brand founders, gaining insight into both the products and the personalities behind them. Highlights included the highly anticipated debut of Skinney Medspa in the Hamptons, with founders Adriana and Marisa Martino present, as well as stunning jewelry from Lulu Frost, with owner Lisa Saltzer on-site.
Fashion finds spanned high-design dresses from Bronx and Banco, elevated basics from Gladwell Clothing, and contemporary pieces from The Crescela Collective, Denim and Bone, and Goldno.8. FLEUR’D PINS by Andrew Werner, fine jewelry by Soleil Leon, and skincare favorites from Dr. Marnie Nussbaum’s The Lines and Hampton Sun rounded out the lifestyle offerings. Additional showcases included Karit Aharoni Paris, beauty services by hairstylist Danny Ximo, and even full-scale furnishings from Modern Drama, which occupied the bottom floor as a full showroom.
The Social Pulse of the Season
Drinks flowed from Sip Channe and The Lie Mobile Bar, energizing the atmosphere as the evening moved into high gear. DJ Mike Press curated the soundtrack for the night, filling the courtyard with upbeat energy as the sun set and the crowd danced into the evening hours.
The celebration didn’t end there. The HUB’s debut weekend extended into Saturday with the kickoff of celebrity fitness guru Isaac Boots’ summer residency. Known for his devoted following and high-energy workouts, Boots’ first class marked a seamless integration of wellness into the HUB’s multidimensional programming.
The Next Chapter in Hamptons Lifestyle
The HUB isn’t merely a place to shop—it’s a seasonal hub of culture, community, and elevated living. Positioned at the intersection of leisure and luxury, it captures the essence of what the Hamptons represents today: thoughtful design, direct-to-founder experiences, and a lifestyle anchored in quality and discovery.
As the summer unfolds, The HUB is poised to become a marquee destination out east—one where every touchpoint, from espresso to Emsculpt, is designed to inspire and indulge.