Luli Fama Lights Up Miami Swim Week with “La Diosa del Agua” Collection

Photography by Charles L. Barnes

Among the many shows that punctuated Miami Swim Week 2025, few captured the city’s pulse quite like Luli Fama. Returning to Paraiso with its latest collection, La Diosa del Agua, the Latin-owned swimwear brand staged an unforgettable runway experience—one that not only honored its Miami roots, but channeled the essence of a woman who leads with both grace and power.

The evening began with a burst of kinetic energy: a live dance performance that immediately set the tone for what was to come. As the lights shifted and the first model stepped onto the runway, a curated soundtrack of Latin pop icons like Bad Bunny and Karol G underscored the show’s unapologetic spirit. It felt like a celebration, a declaration, and a love letter to Miami—vibrant, rhythmic, and beautifully unfiltered.

Translating to The Goddess of Water, La Diosa del Agua was inspired by the archetype of a woman who walks with the presence of a lioness—“magnetic, untamed, and luminous.” Over the course of 30 minutes, 55 looks made their way down the runway, each shimmering with movement and intention.

Colorful, curve-celebrating silhouettes were the theme of the night, executed in prints and hues that mirrored golden-hour light and oceanic rhythm. From barely-there bikinis to sculptural one-pieces and breezy resortwear, each piece was a masterclass in blending sensuality with design precision. The show closed on a high note with a finale that pulsed with bold femininity, a full-circle moment that left the audience visibly energized.

The collection featured standout appearances by Jessica Vestal, Georgina Mazzeo, and Priscilla Ricart, whose commanding walks added dimension to the brand’s storytelling. Footwear by Chinese Laundry—sleek, modern, and unmistakably cool—completed each look without pulling focus.

Select pieces from the collection are available now, with new drops slated through August to November, offering fans an extended glimpse into the goddess-era energy Luli Fama has defined for Summer 2025.

Founded more than three decades ago, Luli Fama has become synonymous with luxury swimwear that celebrates confidence and individuality. The brand’s signature lies not only in its expressive colors and form-fitting silhouettes, but in its technical understanding of fit—an element honed over years of direct engagement with real bodies, diverse shapes, and dynamic lifestyles.

With La Diosa del Agua, Luli Fama continues to expand its legacy. It's not just a collection—it’s a movement in fabric and form, one that reminds every woman watching or wearing that she, too, is worthy of being called a goddess.