Miami's Summer Sensation: Maaji Dives into a Retro-Inspired Collaboration with Cherry Coke

Photography By Charles L. Barnes

Miami Beach recently played host to a dazzling spectacle as Maaji, the Colombian lifestyle brand renowned for its swimwear and beachwear, transformed The Temple House into an aquatic dreamworld. On Sunday, June 1st, Maaji presented its Resort 2026 runway show, "Mermaidland," an immersive experience that transported attendees deep beneath the waves. This captivating event culminated in the unveiling of a highly anticipated collaboration: "Very Cherry Summer," a limited-edition capsule collection with Cherry Coke, marking the first installment of a unique three-part series with Coca-Cola.

Guests entering The Temple House were immediately enveloped in an underwater realm. Projections of gentle ocean waves danced across the walls and ceiling, creating a palpable sense of being submerged. The atmosphere began with a tropical, ethereal feel, evoking the mystique of mermaids and sun-drenched shores. The Resort 2026 collection itself was a celebration of freedom and playfulness, featuring vibrant knits, clever reversible swim designs, alluring cutouts, and textures primed for sunset moments. Hues of flame coral, cobalt blue, and sunburst yellow dominated the runway, highlighting Maaji's signature aesthetic.

As the show progressed, a shift occurred. Attendees were invited to don "eclipse glasses," signaling a transition from the ethereal Mermaidland to an entirely new dimension. This signaled the grand debut of the "Very Cherry Summer" collaboration. Models then emerged under the striking visual of a glowing cherry eclipse, showcasing the retro-inspired swim and beachwear pieces that define this limited-edition collection. The air was charged with a sense of effervescent nostalgia, a theme woven throughout the designs.

The collection, which globally launched on June 1st, reimagines summer with a distinct retro twist. Drawing inspiration from the surreal concept of a cherry eclipsing the sun, the designs explore dreamy sunsets, vintage aesthetics, and a playful distortion of reality. Shoppers can expect to find swim silhouettes and textures that truly pop, incorporating smocking, knitwear, and intricate embroidered details. The color palette is particularly noteworthy, featuring juicy Cherry Red, soft cotton candy pink, zesty yellow, and saturated black and white, creating a visually compelling narrative.

Maaji, established in Medellín, Colombia in 2003 by sisters Manuela and Amalia Sierra, has built a reputation for celebrating Latin culture's exuberance through its designs. The brand, a company of women, by women, for women, has expanded its reach to over 57 countries, with 15 stand-alone stores across the Americas and partnerships with prestigious retailers such as Nordstrom, Revolve, Victoria's Secret, and more. This collaboration with Cherry Coke, an iconic American brand, represents a harmonious blend of Maaji's "Summer Feeling" ethos with the familiar sweetness of a beloved beverage.

"Very Cherry Summer" is just the beginning of an intriguing partnership. This initial launch sets the stage for two more highly anticipated collaborations: a Sprite x Maaji collection slated for September, and a final Coca-Cola x Maaji collection scheduled for Valentine's Day 2026. This ongoing series promises to infuse future seasons with the same creative energy and playful spirit witnessed at the Miami Swim Week debut. The "Very Cherry Summer" collection is now available worldwide online, in Maaji stores across Latin America, and through its network of top retailers.