Nicky Hilton Launches Theo Grace: A New Chapter in Personalized Jewelry
Celebrating Meaning with Metals: Theo Grace Debuts in New York
On a sunlit afternoon in Battery Park, guests gathered around the SeaGlass Carousel—not just for the nostalgia of twirling rides or scoops of gelato, but to toast the debut of Theo Grace, Nicky Hilton’s new personalized jewelry brand. The June 24, 2025 launch brought together fashion insiders and longtime friends of Hilton’s for a spirited introduction to a label centered not on trends, but on timeless emotion.
Named after her daughters, Theodora and Lily-Grace, Theo Grace is a heartfelt homage to family, memory, and connection—values Hilton carries close, both personally and professionally. With charm bracelets, engraved necklaces, and photo-embedded pendants, each piece is designed to serve as a wearable keepsake. For Hilton, jewelry isn’t just accessory—it’s intention.
Jewelry That Speaks Without Saying a Word
“The idea for Theo Grace began with my love of gifting. I’ve always been drawn to tokens that say ‘I love you,’ or ‘I’m thinking of you’—but in a way that feels thoughtful, personal, and beautifully made.”
Nicky Hilton. Founder of Theo Grace
And that’s exactly what Theo Grace aims to deliver. The brand’s inaugural collection includes finely crafted pieces in both gold and silver, all of which can be customized with names, dates, or photographs. These are heirlooms in the making, designed to celebrate everything from birthdays and anniversaries to new motherhood or personal milestones.
Backed by a team of seasoned jewelry entrepreneurs with over two decades of industry expertise, Hilton brings her own distinct style to the line. She’ll continue shaping the brand’s creative direction through exclusive capsule collections, ensuring each release remains rooted in emotional resonance while reflecting her signature aesthetic.
A Carousel Affair: The Launch Event
Held at the whimsical SeaGlass Carousel in Manhattan, the launch embodied the spirit of Theo Grace—joyful, nostalgic, and meaningful. Attendees included fashion notables like Laura Kim and Fernando Garcia of Oscar de la Renta, Stacey Bendet of Alice + Olivia, and longtime style insiders such as Tina Craig, Afiya Bennett, and Karina Bik.
With sunlight glinting off polished metals and gelato carts dotting the scene, the afternoon was equal parts celebration and storytelling. Gift boxes and delicate charms were handed out as mementos, inviting guests to discover their own personal connection to the brand’s ethos. A ride on the carousel—delightfully unexpected, yet deeply symbolic—reminded everyone that meaning often lives in life’s simplest pleasures.
Wear It With Meaning
Theo Grace isn’t launching into a crowded market—it’s carving its own lane. In an age where customization has often veered toward gimmick, this brand offers a refined alternative: personal jewelry with a soul. Each piece is created to be worn, cherished, and passed down—an elegant antidote to the impersonal.
The brand’s philosophy is clear: connection deserves celebration. With Theo Grace, Hilton transforms gifting into a language of its own—one where style, sentiment, and significance align.