Louis Vuitton Unveils Men’s Spring–Summer 2026 Formalwear Campaign with Jude Bellingham

Source: Louis Vuitton

Reported By: Matthew Kennedy

Louis Vuitton has revealed its Men’s Spring–Summer 2026 Formalwear Campaign, fronted by Friend of the House and celebrated English footballer Jude Bellingham. Known for his refined sartorial sensibilities, Bellingham has emerged as one of the foremost style figures in sport—making him a natural choice to interpret Pharrell Williams’ take on dandyism and individuality in menswear.

Captured through the lens of photographer Arnaud Lajeunie and in motion by video director Robbie Mailer-Howat, with styling by Matthew Henson, the campaign frames Bellingham in a series of stills and film that highlight the season’s key formalwear pieces. The result is a study in contemporary elegance, merging traditional tailoring codes with modern design language.

The Spring–Summer 2026 Formalwear Collection advances the House’s legacy of reimagining tailoring for the present day. Businesswear, modern suiting, and superfine evening attire are presented in timeless silhouettes, updated with a contemporary edge. The season’s defining palette includes a marine blue patina alongside complementary tones, creating a wardrobe envisioned for the multifaceted life of the modern gentleman—equally suited to boardroom, travel, or evening engagements.

Workwear-inspired suits anchor the collection, demonstrating Louis Vuitton’s dedication to craft and cut. Each garment reflects the House’s commitment to precision tailoring, producing pieces that carry an air of quiet confidence while maintaining functional ease.

The campaign also introduces the reimagined LV Aerogram line, lending a distinctive edge to the formalwear aesthetic. Featuring softer, sleeker lines and subtle tonal branding, the designs are crafted in supple yet durable waxy grained calf leather. Functional elements are elevated through matte tone-on-tone hardware, reinforced straps, and meticulous topstitching.

New additions to the line—including the Boarding Messenger, Keepall 50, Keepall 35, and Duo Pouch—are designed to move seamlessly between business and leisure, aligning with the collection’s “anywhere-goes” ethos.

The Elements of Time campaign narrative is echoed here through Louis Vuitton’s refined take on the dandy silhouette, applied to business, travel, and occasion dressing. Bellingham, as a paradigm of sophistication, brings the designs to life in a way that resonates with both luxury fashion audiences and a broader cultural sphere.