Discover Timeless Jewelry Gifts from GemsNY

The holiday season is the perfect moment to give something meaningful, lasting, and deeply personal. Jewelry has always held that power. A gemstone bracelet, a pair of radiant earrings, a handcrafted ring that marks a milestone. These are the gifts that carry sentiment long after the season is over.

This year, we are highlighting GemsNY, a direct-to-consumer fine jeweler that blends old-world craftsmanship with modern transparency. Their pieces are handcrafted in New York’s Diamond District and offered at wholesale-level pricing, combining luxury with exceptional value.

Whether you’re shopping for a memorable holiday gift or building a personal collection, GemsNY offers a level of quality and customization that feels special.

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GemsNY’s story stretches back nearly forty years, rooted in the Diamond District of New York. What began as a traditional gemstone operation grew into a direct-to-consumer jeweler known for exceptional service and transparency. The brand launched its digital store in 2007 with a mission to deliver that same personalized experience online. 

Although their inventory is global, every piece of jewelry is handcrafted to order in New York. Clients can shop online, book virtual consultations, or visit their New York or New Jersey offices for in-person appointments with a gemologist. It is a modern jewelry experience with the warmth of a personal jeweler.

Extraordinary Inventory and Customization

GemsNY owns more than 50,000 certified color gemstones and more than 200,000 natural and lab diamonds, offering a remarkably extensive online selection. Shoppers can select a stone, choose a setting, and customize the metal and details through their Make Your Own platform.

For anyone who wants something one of a kind, the custom design team can create a piece from a sketch, reference photo, or idea. Everything is crafted to order, never mass-produced, and every step is supported by expert guidance.

Authenticity and Ethical Sourcing

GemsNY states that they only sell certified gemstones, and that all their natural and lab-created diamonds are certified by prestigious labs such as GIA and IGI. The brand also offers 360-degree gemstone viewing, giving customers the same clarity and detail they would get in person. GemsNY sources only conflict-free stones and provides full transparency on whether a gem is natural or lab-created.

True Direct-to-Consumer Value

Because GemsNY sources, cuts, and polishes stones in-house and sells directly to customers, the savings are significant. Prices often run 60 to 70 percent below traditional retail. A price-match guarantee ensures shoppers can purchase with confidence.

A Risk-Free, Customer-First Experience

GemsNY makes shopping feel secure and straightforward with policies designed to protect every purchase. Their 30-day risk-free return policy allows customers to shop with confidence, knowing they can return an item with no hassle if it isn’t the perfect fit. Every piece comes with a lifetime manufacturing warranty that covers workmanship defects. GemsNY also offers a lifetime exchange (trade-up) program, giving clients the flexibility to upgrade their gemstone or jewelry in the future. 

These hand-selected pieces capture the beauty, craftsmanship, and extraordinary value GemsNY is known for. Each makes an unforgettable holiday gift.

Half Eternity Diamond and Yellow Sapphire Ring

This customizable half-eternity band lets you design a piece that reflects your personal style through color. The shared-prong setting creates a seamless row of round gemstones and diamonds, giving the band continuous sparkle with a refined silhouette. You can choose from a range of vibrant color stones including emerald, pink sapphire, ruby, blue sapphire, and yellow sapphire to create a ring that feels meaningful and uniquely yours. This band is beautiful worn alone, stacked with other favorites, or paired with an engagement ring for added color and brilliance.

Discover the Band

Emerald Oval Diamond Bracelet

A vivid row of oval emeralds is paired with sparkling diamonds in a classic bracelet design that feels refined and timeless. The alternating 5x3mm and 4x3mm emeralds create a fluid, elegant line of color. This is a statement piece that transitions beautifully from everyday polish to evening glamour.

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Natural Ruby Oval Cut Earrings with Round Diamonds

These earrings feature striking oval-cut rubies. Each ruby is suspended from a cluster of three round brilliant diamonds arranged in a floral-inspired design, adding sparkle and elegance. A refined and luxurious choice for anyone who loves statement-making gemstone jewelry.

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Natural Pear Shape Round Diamonds London Topaz Pendant 

This pendant features a vivid pear-shaped London Blue topaz set in a three-prong yellow gold setting, showcased within an elegant open teardrop frame. The frame is lined with a full halo of round brilliant diamonds, creating a bright, sparkling contrast to the deep blue center stone. Suspended from a yellow gold chain, the pendant has a polished, refined look that brings together classic gemstone color and contemporary sparkle.

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Natural Round Blue Sapphire Ring with Diamond Halo

This ring features a vivid round blue sapphire secured in a classic four-prong setting, surrounded by an ornate halo of brilliant diamonds. The halo forms a scalloped, floral-inspired silhouette with delicate milgrain detailing that highlights the intricate craftsmanship. Additional diamonds accent the shoulders of the band, adding sparkle from every angle. This design combines bold color with elegant, vintage-inspired detailing for a truly striking statement piece.

Discover the Ring

Shopping with GemsNY is intuitive and designed for confidence.

• Browse gemstones in full 360-degree detail

• Compare cuts, clarity, and colors side by side

• Build your own ring, pendant, or earrings

• Use the filters to narrow by budget, stone type, metal, or shape

• Book a virtual or in-person gemologist consultation

• Explore custom designs if you want something truly unique

Whether you’re picking out a holiday gift or celebrating an engagement, every tool you need is available at your fingertips.

Jewelry has the rare ability to mark a moment and carry it forward. It becomes part of someone’s story. Whether you are celebrating a milestone, thanking someone you love, or choosing a piece for your own collection, GemsNY offers craftsmanship, value, and confidence in every design.

Discover the full collection on GemsNY, find something unforgettable, and enjoy this limited-time offer while it lasts.