Serving Aces & Aperitivos: Kiki on the River Brings Its Signature Flair to the Miami Open
Where Mediterranean flavors meet the thrill of the game, Kiki on the River is making waves—this time, not along the banks of the Miami River but in the heart of Hard Rock Stadium.
As the Miami Open continues to elevate the city’s reputation as a global sports and culture hub, it’s only fitting that Kiki on the River—synonymous with elevated dining and glamorous waterfront revelry—has joined the roster of luxe hospitality activations. Nestled within the high-energy pulse of the tournament grounds, Kiki’s dedicated suite invites guests to indulge in the brand’s signature blend of Greek-inspired fare, buzzy cocktails, and high-style ambiance, all while watching the biggest names in tennis battle it out on the court.
Known for turning dining into an experience, Kiki’s Miami Open presence reflects the restaurant’s ability to transcend its physical location and bring its brand ethos to any setting. From its iconic Mykonos-meets-Miami aesthetic to the seamless fusion of indulgence and celebration, Kiki’s courtside activation is more than just a pop-up—it’s a passport to the lifestyle.
We had the pleasure of speaking with Mariana Cáceres, Social Media Manager for Kiki on the River, about the brand’s Miami Open suite, how experiential marketing plays into its success, and what makes Kiki an MVP on and off the court.
Q&A with Mariana Cáceres, Social Media Manager at Kiki on the River
What can guests expect when visiting Kiki’s booth or suite at the event? Are there any signature food, drink, or hospitality offerings designed specifically for the tournament?
Mariana Cáceres: We’re bringing the full Kiki experience to the Miami Open! Guests can enjoy some of our most popular dishes and signature cocktails, all served with the vibrant energy we’re known for. It’s the perfect mix of great food, good vibes, and a little bit of that Kiki magic.
How does partnering with an event like the Miami Open align with Kiki’s brand identity and positioning in the luxury hospitality space?
Mariana Cáceres: The Miami Open brings people from all over the world, and at Kiki, we’re used to welcoming guests from everywhere. It’s the perfect match for our high-energy vibe! Being part of the tournament lets us connect with people who love great food, entertainment, and luxury experiences, making Kiki more than just a restaurant—it’s a whole lifestyle.
Kiki has become an iconic destination in Miami. How do you see experiential marketing—such as activations at high-profile events—helping to further strengthen the brand’s presence?
Mariana Cáceres: Experiential marketing is all about bringing Kiki’s magic to life. It’s not just about dining—it’s about the full experience. When you come to Kiki, you’re stepping into something special, whether it’s at our restaurant or out on the water with Kiki at Sea, our private boat experience. We love creating unforgettable moments, both on land and at sea!
What role does social media play in amplifying Kiki’s presence at the Miami Open, and what strategies are in place to engage guests and audiences beyond the event?
Mariana Cáceres: Social media is at the heart of our marketing strategy. We invest heavily in creating visually stunning content that captures the energy and excitement of Kiki. By collaborating with influencers and content creators, we ensure that the experience reaches a wider audience, extending the impact of our activation far beyond the event itself.
Tennis, But Make It Kiki
While the tournament may be the main draw, Kiki’s presence proves that luxury hospitality is an essential part of the Miami Open experience. In true Kiki fashion, the activation blurs the line between event and escape—where champagne flows, the beats don’t miss, and every detail is curated for sensory impact.
As luxury brands continue to deepen their ties to high-profile sporting events, Kiki on the River offers a compelling case study in how to stay culturally relevant while staying true to your core. Whether you're courtside or tableside, it’s clear: at Kiki, the party always serves.