Tequila Enemigo Launches the World’s First Player-Inspired Cocktail Series with The Jiménez Handshake Margarita
A New Era of Football x Mixology Debuts with Raúl Jiménez in London
Tequila Enemigo, the award-winning luxury tequila brand redefining modern Mexican spirits, has officially launched The Jiménez Handshake Margarita—the first cocktail in a globally unprecedented series blending elite football culture with world-class mixology.
Crafted in partnership with Handshake Speakeasy—recently crowned World’s Best Bar—and created in honor of Fulham FC’s Mexican striker Raúl Jiménez, the debut cocktail represents a bold intersection of identity, sport, and spirits. The series, which will continue rolling out through the 2026 FIFA World Cup, celebrates individual Fulham players with cocktails inspired by their cultural roots, personal journeys, and the artistry behind Enemigo’s premium expressions.
A Cocktail with Purpose and Provenance
Unveiled at Fulham’s Craven Cottage stadium alongside Jiménez and teammates Jorge Cuenca, Bernd Leno, and Andreas Pereira, The Jiménez Handshake Margarita was designed by Eric Van Beek, co-owner and bar director at Handshake Speakeasy. This signature serve nods to Jiménez’s rise from Tepeji del Río to Premier League hero with ingredients that speak to Mexican culinary tradition and refinement: hibiscus, lime, vanilla, and Tequila Enemigo Blanco 55.
The result is a cocktail that balances heritage and harmony—a drink rooted in place but elevated by modern technique.
“This is more than a cocktail, it’s a celebration of identity.”
Sebastian Gonzalez, Co-Founder of Tequila Enemigo
He continued, “Raúl is a hero for the Mexican national team, and honoring his story through a drink that highlights our shared heritage fills me with pride.”
Where Luxury Tequila and Global Sport Align
The launch is part of Tequila Enemigo’s groundbreaking partnership with Fulham FC, the first official sponsorship of a Premier League club by a tequila brand. Beyond branding, this partnership lives across curated game-day activations, elevated VIP experiences, and Enemigo signature bars across Craven Cottage and Fulham Pier—a true blending of football prestige and premium hospitality.
Rodrigo Urraca, Head of PR at Handshake Speakeasy, summed it up succinctly:
“The Jiménez Handshake Margarita combines the passion and precision Raúl brings to the pitch with the tradition and expertise behind every bottle of Tequila Enemigo.”
Rodrigo Urraca, Head of PR at Handshake Speakeasy
Tequila Enemigo’s Global Ascent
Since its founding in 2017, Tequila Enemigo has been a force of innovation in the ultra-premium spirits market. With over 60 international awards, including 15 Double Golds and 5 Tequila of the Year wins, the brand has positioned itself in top venues across global cities like New York, London, Mexico City, Milan, and Dubai.
Known for its commitment to Mexican craftsmanship and minimalist European sensibility, Enemigo distills each expression using 100% Blue Weber Agave and filtered, mineral-rich water from the Volcán de Tequila.
The brand’s celebrated lineup includes:
Enemigo Blanco 55 – smooth, clean, and complex
Añejo Cristalino 89 – aged elegance, crystal clear
Extra Añejo 00 – a rare, deep sipping experience
Now, with Camus as the exclusive distributor in France and a 2023 acquisition by MadaLuxe Group, Enemigo is positioned to lead the global luxury tequila category.
What’s Next: A Global Series Ahead of the World Cup
The Jiménez Handshake Margarita is only the beginning. Future cocktails will be unveiled throughout the 2025–2026 season, each highlighting a different Fulham player, blending culture and personal narrative into every pour. For Enemigo, this isn’t about marketing—it’s storytelling in liquid form.
The Jiménez Handshake Margarita is available now at Craven Cottage, Fulham Pier, and select Enemigo partner venues worldwide, continuing to blur the lines between fine spirits, sport, and modern identity.