Inside Dorsia for a Night: Ketel One Vodka Transforms a Pop Culture Fantasy into New York’s Most Exclusive Martini Moment
On June 3, 2025, New York City gets a taste of a cultural fantasy long whispered about in elite dining circles. Ketel One Family Made Vodka has partnered with hospitality-tech powerhouse Dorsia to unlock the doors to a reimagined version of the famously elusive, fictional restaurant—Dorsia—for one night only. Designed for those who understand the weight of a reservation and the power of a perfectly chilled martini, the collaboration brings together prestige, exclusivity, and a wink to pop culture in a way only New York could host.
Dorsia, Decoded
For those tuned into the finer nuances of luxury dining and entertainment, Dorsia has been the stuff of myth—immortalized in pop culture as the ultimate unattainable reservation. Tonight, Ketel One Vodka turns that fiction into a fleeting yet meticulously crafted reality. By transforming one of Manhattan’s premier restaurants into the Dorsia of lore, the brand invites a tightly curated group of tastemakers to experience a cocktail-forward evening that’s as much about cultural relevance as it is about the pour.
The evening was conceived not just as a tribute to aspirational dining, but as a celebration of those who define what’s next in hospitality. “At Ketel One, we believe in creating extraordinary moments that elevate the everyday and go beyond expectations,” said Ryan Hughes, Brand Director, Ketel One Vodka.
“This collaboration will transform the Dorsia fantasy into a tangible experience and beyond that, offer culture and dining enthusiasts a taste of next-level hospitality centered around the art of a perfectly crafted cocktail.”
Ryan Hughes, Ketel One Vodka Brand Director
IYKYKetel: Elevating the Art of Access
While the Dorsia-for-a-night experience is invitation-only, Ketel One is extending the concept of access far beyond the velvet rope. Through a premium giveaway, three winners will receive a Dorsia Premium Membership—offering VIP entry to high-demand reservations and exclusive cultural events across New York and beyond. To enter, participants need only follow @KetelOne_US on Instagram, comment “IYKYK” with #KetelOneSweepstakes on the official giveaway post, and tag a cocktail companion. Applicants must be 21 or older, with full eligibility governed by the Official Rules.
The campaign leans into the "If You Know, You Know" ethos—appealing to those who not only appreciate rare experiences, but also navigate them with effortless style.
Drinks on Dorsia: Martini Culture Meets Reservation Culture
The collaboration doesn’t end with a single night. As part of its “Drinks on Dorsia” cocktail initiative, Ketel One Vodka is bringing a signature martini experience to some of New York’s top dining destinations. Bookable through the Dorsia app, the program adds a touch of exclusivity to everyday reservations, allowing members to unlock a bespoke Ketel One cocktail at select restaurants. It’s a quiet flex for those who understand that taste extends far beyond the plate.
This ongoing experience reflects a growing desire for layered, memorable nights out—where attention to detail and a sense of insider status turn even a familiar setting into something rare.
More Than a Pop-Up, a Cultural Marker
By channeling a fictional icon into a real-world hospitality moment, Ketel One and Dorsia have done more than create a flashpoint for one-night-only buzz—they’ve crystallized a shift in the way discerning diners view access, experience, and authenticity. At a time when the value of a meal is as much about story as it is about seasoning, tonight’s event raises the bar.
And as with any great New York moment, if you were there, you’ll remember it—and if not, you’ll wish you had the number.