The cloudy night didn’t stop Brooklyn Peltz Beckham from getting behind the bar with Jefferson’s Rye. The Cloud23 hot sauce founder was stirring things up, quite literally, making his Brooklyn23 cocktail, using new Jefferson’s Rye whiskey. Courtesy of Jefferson’s Rye

Brooklyn Peltz Beckham Heats Up Dumbo with the Spicy Sip of Summer: The Brooklyn23

Brooklyn Beckham Unveils Fiery Twist on Classic Manhattan with Brooklyn23

On June 17, Brooklyn Peltz Beckham was spotted raising a glass of Jefferson’s Rye with founder Trey Zoeller, marking the debut of their collaborative cocktail, the Brooklyn23. The event, set in one of Dumbo’s tucked-away corners, brought together a tight-knit circle of New York’s food scene insiders—Mark Iacono of Lucali, PJ Monte of Monte’s Sauce, and a curated list of cocktail connoisseurs ready to embrace something unexpected.

Brooklyn Peltz Beckham and Trey Zoeller raise a glassCourtesy of Jefferson’s Rye

When Whiskey Meets Heat

Brooklyn Peltz Beckham, Hayley Traub, and Trey Zoeller saying cheersCourtesy of Jefferson’s Rye

The star of the evening? A reimagined classic. The Brooklyn23 takes the foundation of a traditional Manhattan—deep, smooth Jefferson’s Rye—and tilts it ever so slightly off its axis. The twist? A fiery edge courtesy of Cloud23’s Hot Habanero, the small-batch hot sauce brand founded by Beckham himself.

Behind the bar, Beckham shook things up—literally—preparing cocktails for guests with the kind of hands-on enthusiasm that’s become a signature of his entrepreneurial endeavors. With Zoeller by his side, the pair toasted to creativity, craftsmanship, and a spirit that doesn’t play by the rules.

Brooklyn’s Culinary Circle Cheers On

Brooklyn food elite in the house: Brooklyn Peltz Beckham shares a toast with Mark Iacono of Lucali and Trey Zoeller at the at the Jefferson’s Rye launch in collaboration with Cloud32.Courtesy of Jefferson’s Rye

The guest list felt as curated as the cocktails. With Mark Iacono, the pizza savant behind Lucali, and PJ Monte, heir to a red sauce legacy, the evening pulled together a table of Brooklyn food royalty. Each guest had the chance to sip their way through Jefferson’s latest rye-based cocktails, including reinventions of the Manhattan and other whiskey-forward classics.

The Cocktail Courier Moment

Brooklyn Peltz Beckham and Jefferson’s Rye Manhattan to Brooklyn kitCourtesy of Jefferson’s Rye

For those not lucky enough to snag an invite, the Brooklyn23 lives on beyond Dumbo. The cocktail is available as part of a Jefferson’s Rye Manhattan to Brooklyn kit, available via Cocktail Courier. With all the essentials shipped directly, including Jefferson’s Rye and Cloud23’s hot sauce, the kit invites home bartenders to channel the energy of that night—no mixology degree required.

It’s a Manhattan reimagined: smooth, spicy, and just rebellious enough to feel like a New York original.

Sophie Turner Stars in ST-GERMAIN’s Summer Sequel, Shaking Up the Cocktail Scene with the Hugo Spritz

Events