Tennis match at Mubadala Citi DC Open with packed hospitality seating
Elior Launches Landmark Experiences to Redefine Luxury Catering at America’s Most Iconic Live EventsPhoto Courtesy of Elior North America

Elior North America Launches Landmark Experiences, Redefining Large-Scale Luxury Catering Across the U.S.

From The Miami Grand Prix To The Preakness Stakes, This New Hospitality Initiative Delivers Immersive Culinary Activations For High-Profile Events Nationwide—Built On Precision, Scale, And Cultural Nuance
Published on

Source: Landmark Experiences

Reported By: Caroline Dalal

A New Era of Experiential Catering Begins

Elior North America has officially launched Landmark Experiences, a bold new initiative designed to elevate luxury catering across the country’s most prestigious large-scale events. Unveiled on July 24, 2025, Landmark Experiences is not simply a new division—it’s a recalibration of what large-format hospitality can achieve when operational mastery, regional specificity, and culinary ambition meet at scale.

Born from the collective expertise of ENA’s leading catering brands—Constellation Culinary Group, Abigail Kirsch, Design Cuisine, Corporate Chefs, and Lancer Hospitality—Landmark Experiences draws on decades of experience to deliver comprehensive, destination-driven food and beverage programs that can serve thousands of guests daily without compromising elegance or efficiency.

Landmark catering setup outside Miami’s Hard Rock Stadium
Landmark Hosts Super Bowl Tailgate in Style at Hard Rock StadiumPhoto Courtesy of Elior North America

At the Helm: Nicole Hernandez and a Vision Grounded in Culture

Guiding the brand’s strategic and creative direction is Nicole Hernandez, a first-generation Cuban American and Miami native whose personal and professional journey informs every aspect of Landmark’s operations. A longtime leader within Elior North America, Hernandez has been instrumental in shaping Landmark’s identity—from staffing and training to sales strategy and execution.

“Landmark Experiences was created to orchestrate hospitality on an unparalleled scale. From exclusive VIP lounges to immersive, high-energy hospitality suites, our team serves thousands of guests, offering a new level of indulgence, precision and culinary excellence that enhances the magnitude of the occasion.”

Nicole Hernandez, Regional Director of Sales for Elior North America

Her leadership reflects Landmark’s central philosophy: true luxury at scale is as much about cultural immersion and locality as it is about service and spectacle.

Bartenders serving Veuve Clicquot at upscale branded event bar
Chic Champagne Service by Landmark at the Veuve Clicquot Polo ClassicPhoto Courtesy of Elior North America

Culinary Presence at the Nation’s Most Prestigious Events

Landmark Experiences has already demonstrated its capabilities on some of the country’s most competitive stages.

The team has delivered standout activations at:

  • The Miami Grand Prix – Curated culinary experiences for more than 2,000 VIPs and celebrities, marking their fourth consecutive year as premier hospitality partner.

  • The Mubadala Citi DC Open – Full-service hospitality for 50,000+ tennis fans, including VIP suites, chef collaborations, and sponsor lounges over a 10-day event.

  • The Preakness Stakes in Baltimore – More than 10,000 guests served with elevated menus across three days, including custom clubhouse experiences.

  • The Veuve Clicquot Polo Classic – Five years of champagne-infused service for the country’s most stylish attendees.

  • Super Bowl Tailgate Experiences – High-end catering activations across Minnesota, Miami, and Arizona for crowds of up to 3,000 elite guests.

These events offer a glimpse into Landmark’s ability to scale luxury without dilution—a critical distinction as large-scale gatherings demand increasingly immersive, food-driven touchpoints.

Grand banquet setup under columns at National Building Museum
Monumental Dining at the National Building Museum by LandmarkPhoto Courtesy of Elior North America

Hyper-Local Immersion Meets Operational Excellence

Landmark Experiences begins each engagement by deeply studying the host city’s culinary landscape. Site visits, vendor meetings, and cultural research allow teams to draw inspiration from local institutions, farms, and foodways—whether it’s mango season in Miami, Georgia’s summer peaches, or New York’s apple harvest. Even traditional concessions are reimagined: hot dogs on artisan brioche buns, BBQ curated by hometown pitmasters, or pastries from multigenerational bakeries.

Behind the scenes, teams construct temporary infrastructure on-site, including mobile kitchens, chef stations, storage units, and safety zones. Every detail—guest flow, timing, alternate service routes, allergen precautions—is calibrated for events that often serve more than 10,000 guests in a single day.

The result? Culinary programs that look and feel bespoke, yet function at the highest level of hospitality logistics.

Service, Style, and Scale: The Landmark Experiences Offering

VIP tent at the Preakness Stakes hosted by Landmark Experiences
Landmark Transforms the Preakness Stakes with Elevated Culinary SuitesPhoto Courtesy of Elior North America

Landmark Experiences is more than a catering team—it is an event design and execution powerhouse.

Services include:

  • Custom Menus: Seasonal and destination-inspired menus with a focus on visual artistry and cultural authenticity.

  • Event Planning: Start-to-finish coordination, from initial vision board to final service.

  • Venue Access: Connections to sought-after venues, including Carnegie Hall, Pérez Art Museum Miami, Norton Museum of Art, The Skylark NYC, and more.

  • Sustainable Practices: Zero-waste principles, regional sourcing, and eco-conscious production methods woven into every event.

A Culinary Partner for the Nation’s Cultural Institutions

Beyond high-profile sporting events, Landmark is also the exclusive catering partner to many of the country’s top cultural institutions and architectural venues, including:

  • The Adrienne Arsht Center for the Performing Arts

  • The Phillip and Patricia Frost Museum of Science

  • California Academy of Sciences

  • Sarasota Art Museum

  • Museum of Fine Art St. Petersburg

  • Union Station in Washington, D.C.

  • Tappan Hill Mansion in Tarrytown, NY

Each location adds another layer of diversity to Landmark’s national footprint—and another opportunity to tailor its services to a range of guest expectations, tastes, and settings.
Chef plating dozens of gourmet salads for luxury catering
Caption: Landmark Chef Preps Thousands of Plates for a Signature Dinner EventPhoto Courtesy of Elior North America

Introducing the Landmark Experiences Website

With today’s launch of landmark-experiences.com, clients now have direct access to the brand’s services, project gallery, and portfolio of national-scale work. The site introduces Landmark’s capabilities as a catering solution for citywide functions, ideal for events where complexity, efficiency, and immersive design are non-negotiable.

As large-scale events increasingly demand deeper emotional and cultural resonance, Landmark Experiences positions itself as the bridge between mass production and intimate engagement. The future of luxury event catering isn't just about what’s on the plate—it’s how the story behind it gets told.
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