Sonia Rykiel Grand Opening on Madison Avenue

Sonia Rykiel Grand Opening 

After 40 plus years in the fashion world iconic French designer Sonia Rykiel is making a comeback on Madison Avenue. Having a distinctly French feel, the 2,000 square foot boutique is awash in a vibrant red laquer and inspired by the literary cafes in Paris filled with over 15,000 French novels.  Artistic director Julie de Libran sought to create a 60s vibe to pay homage to the brand's roots and heritage while graffiti artist Andres Saraiva provided the fun and quirky design elements throughout the store.