The brand announced the official launch of their Upcycle Program at this year’s event – an initiative to give back to women and teens in need of their own special moment. To drive awareness to this amazing cause, Faviana asked their favorite influencers and fashion bloggers to help spread the word. With women of all shapes and sizes dolled up in beautiful Faviana gowns and cocktail dresses, the buzz was all about this initiative. The women who came glammed in Faviana dresses, will be donating their exclusive styles back to the Upcycle Program.
This season, Faviana has partnered up with GLAM4GOOD, an amazing non-profit organization that creates & celebrates social impact and empowerment through beauty and style. In addition to dresses returned from this event, any Faviana dress purchased, can also be donated to the Upcycle Program with just a few steps. These dresses will then be sent to GLAM4GOOD for their prom event in May, for teens battling life-threatening illnesses.