Kyrie Irving and ANTA Continue Their Legacy of Impact with the 11 Days Holiday Initiative

Dallas, Texas—December 11th, 2024 – Kyrie Irving and ANTA are proud to announce 11 Days, a global holiday program that celebrates basketball culture and brings joy to underserved communities. Beginning today, December 11th, the initiative will run for 11 consecutive days, giving consumers opportunities to purchase limited edition products with a portion of their purchases benefiting communities worldwide in addition to exclusive product giveaways in the US. 

The 11 Days initiative highlights Kyrie Irving’s and ANTA’s shared commitment to using their platform to inspire consumers to celebrate their love of basketball. Each day will feature a unique giveaway with exclusive products from Kyrie’s collaboration with ANTA, such as the ANTA Kai 1 ‘Love’, Anta Hélà Style Ivory & Totem, Anta Kai 1 ’11 Games’, Kids Anta Kai 1 ‘Blue Aura’, or the Anta Hélà Padded Jacket, including sneakers, apparel, and more. These giveaways will surprise fans in the United States and China, ensuring a global celebration of the partnership’s creativity and generosity.

In the United States, the initiative will focus on connecting with Kyrie Irving’s most passionate supporters through random surprise-and-delight giveaways, ensuring that the joy of basketball reaches the hearts of those who love it most. Through fan clubs and direct outreach to individuals advocating for Kyrie’s products, the program will create unforgettable moments of joy by delivering gift packages containing exclusive ANTA gear. Meanwhile, in China, ANTA will continue its tradition of meaningful giving by partnering with local organizations to provide essential resources and support to underserved communities. The initiative further seeks to raise awareness about the challenges faced by marginalized groups, including Indigenous peoples, amplifying their voices and stories during the holiday season, and fostering a sense of unity and compassion across borders.

The 11 Days initiative underscores Kyrie Irving’s and ANTA’s ongoing commitment to fostering joy, inclusion, and community impact. Through these programs, they aim to make a meaningful difference both on and off the court, continuing to set a new standard for how sports and community engagement intersect.

The giveaways kick off today, December 11th, and will run until December 21st. Stay tuned for daily updates and surprises by following Kyrie Irving and ANTA on their official platforms.