Miami Women, CommunityRewards™, and 305 Pink Pack Unite at Miami Heat Game to Support Women Battling Cancer
Source: CommunityRewards™
Reported By: Hillary Latos
March 27th, 2025 – On a high-energy night at the Kaseya Center, where the Miami Heat faced off against the Atlanta Hawks, a very different kind of victory was taking shape. Breast cancer survivors, local influencers, and supporters gathered courtside not just for the game—but to raise awareness for women facing one of life’s most difficult battles. In a first-of-its-kind collaboration, CommunityRewards™ joined forces with 305 Pink Pack to spotlight a creative, accessible way Miamians can give back—without spending a dime.
Reimagining Philanthropy Through Everyday Transactions
CommunityRewards™, powered by Points4Purpose, Inc., is a groundbreaking fintech platform that turns ordinary purchases into micro-donations for charitable causes. During March, in honor of Women’s History Month, the platform launched a $50,000 fundraising initiative to benefit 305 Pink Pack—a Miami-based nonprofit that provides direct support to women undergoing cancer treatment.
What makes this initiative stand out? Miamians can participate for free simply by linking a credit card (Visa, MasterCard, or Amex) and choosing 305 Pink Pack as their charity of choice. Once enrolled, a percentage of their cashback rewards from participating retailers is automatically donated—making every purchase a small but meaningful contribution.
An Evening of Impact at the Arena
The Thursday night game brought a sense of community into full focus. Breast cancer survivors, 305 Pink Pack volunteers, and a diverse roster of local women influencers came together to amplify the mission, encouraging attendees and fans to sign up for the CommunityRewards™ platform. It wasn’t just about watching the game—it was about shifting the conversation from awareness to action.
“We’re hoping to get many of the attendees signed up to CommunityRewards now through April. They can start earning cashback when shopping with their linked card at thousands of top retailers and donating a portion of their cashback earnings to 305 Pink Pack.”
James Trocme, Chief Operating Officer at Points4Purpose, Inc
The Power of Micro-Giving in South Florida
The funds raised through this campaign will help 305 Pink Pack hire a full-time team member dedicated to managing its life-saving support services, which include providing rides to cancer treatments, home and personal care, and grocery assistance. Since its founding in 2020, the organization has given over 11,000 rides, assisted 350 families with groceries, and delivered more than 500 personal care services—free of charge.
Trocme emphasized the broader mission behind the partnership:
“Supporting the local community, especially vulnerable populations, is why we developed the CommunityRewards™ platform. We want to create a positive social impact in the local community while driving local commerce.”
James Trocme, Chief Operating Officer at Points4Purpose, Inc
Where Philanthropy Meets Innovation
With Miami's ever-evolving digital economy, CommunityRewards™ represents a powerful step toward normalizing charitable giving through the lens of fintech innovation. By making donations effortless and automated, the platform is changing the way South Floridians—and soon, others across the country—approach philanthropy.
How to Join the Movement
Consumers: Sign up at miami.communityrewards.store/register
Businesses: Partner with the platform at miami.communityrewards.store/business
Follow: @305PinkPack and @CommunityRewards.Store on Instagram
As the CommunityRewards™ fundraiser pushes toward its $50,000 goal in April, each swipe of a card becomes an act of compassion—proof that, in Miami, even your everyday purchases can play a part in someone’s healing journey.
Read More About Women's Activism in Miami and CommunityRewards™:
International Women's Month: Exclusive Events and Activations in Miami
About 305 Pink Pack
305 Pink Pack is a 501(c)3 nonprofit organization committed to supporting women undergoing cancer treatment, to ensure they are able to access their care and recover from it. Services are available at no cost to women in South Florida in active cancer treatment. Through various initiatives, the organization aims to provide direct and supportive services, as well as foster a sense of community among those facing the challenges of cancer. Since being founded in 2020, 305 Pink Pack has provided over 11,000 rides to cancer treatments, grocery assistance to over 350 families, and more than 500 home and personal care services. To learn more, please visit www.305pinkpack.org.
About CommunityRewards™
CommunityRewards™ is an innovative AI-powered, card-linked micro-charity donation and cashback rewards platform powered by Points4Purpose, Inc. enabling consumers to seamlessly earn cashback rewards on purchases at thousands of qualifying retailers while letting them automate micro-donations for the charity of their choice. Visit the Miami CommunityRewards™ Store today to join CommunityRewards for free and follow @CommunityRewards.Store on Instagram for regular updates, deals and news.
About Points4Purpose, Inc.
Points4Purpose, Inc. is an innovative financial technology company based in Sydney, Australia with North American headquarters based in New York City, providing cashback rewards technology solutions throughout North America and Australia. Points4Purpose provides a unique, first-of-its-kind loyalty program that allows shoppers to earn cashback on purchases at qualifying retail partners with the option to donate a percentage to the charity of their choice. This revolutionary technology is leading the charge to make micro-philanthropy and automated micro-donations a part of everyday commerce transactions by connecting thousands of shoppers, retail brands and charity organizations together in one effortless platform. Through card-linking technology, Points4Purpose makes it seamless and easy for consumers to donate to local participating charities of their choice via their linked debit or credit card. To learn more Points4Purpose, please visit https://points4purpose.com.