When We First: A Luxe, Human-First Approach to Modern Matchmaking
Source: When We First
Reported By: Brandon Travin
April 7th, 2025 – Now live across the U.S., When We First is changing how discerning singles approach dating in 2025. With its hybrid model that marries traditional matchmaking with smart digital features, the platform is a refreshing counter to the swipe culture that has long dominated the dating space.
Founded by Sandra Hatton, a veteran matchmaker with over 15 years of industry experience, and Mariel Filippone, a wellness entrepreneur, When We First is female-owned, women-funded, and built to serve those looking for genuine, personalized connections—not just another algorithm.
A New Chapter for Curated Connection
Unlike traditional dating apps, When We First offers tiered service levels that range from complimentary access to premium concierge matchmaking packages. Subscriptions start at $59, while clients can also opt into expert coaching (from $150) or go all-in with matchmaking memberships beginning at $4,000.
At the heart of the experience is the platform’s standout feature: the ‘Human Button’. This on-demand connection to live matchmakers offers guidance, pep talks, and curated support at the tap of a screen—bringing an elevated, human element back into dating.
Beyond Profiles: A Full-Service Approach
In addition to curated matches, When We First introduces an integrated marketplace of lifestyle experts, including photographers, astrologers, fitness pros, and image consultants. Each one is vetted, offering users tailored services to help refine both their profile and their personal presentation.
Matchmakers also actively source app users as potential matches for paying clients, creating a natural and dynamic path for organic introductions.
From Coast to Coast
Following its Valentine’s Day debut, When We First continues to grow its national footprint. While the app is accessible nationwide, in-person matchmaking services are already underway in key markets including New York, New Jersey, Dallas, Fort Worth, Austin, Seattle, Portland, Los Angeles, and South Florida, with additional cities to follow.
With its thoughtful blend of technology, expertise, and elevated service, When We First offers a refined take on modern matchmaking—where real people lead, and real connections follow.
To learn more or join, visit whenwefirst.com.