The makeup look for Libertine's Fall/Winter 2017 Collection created for the show by lead artist, Katie Jane Hughes for Too Cool For School channeled an urban, yet polished gypsy. "We landed on a very graphic look, an unapologetic black cat eye with a glossy lid to give a luxe yet disheveled texture – it wears very differently on every girl in an organic way. When they blink there will be different shapes on their eye lids. It also has a hint of red, which suits a lot of eye colors," says Katie Jane Hughes.
SKIN
EYES
LIPS
BROWS
Too Cool For School Dinoplatz Highline Eyeliner in Charcoal – $22 – Sephora
Too Cool For School Dinoplatz Loose and Silly Powder in Definition – $36 – Sephora
Too Cool For School Glam Rock Volume Thriller Mascara – $30 – Sephora
Too Cool For School Glam Rock Vampire's Kiss Lipstick – $18 – Available at TCFS Soho Store
Too Cool For School Glam Rock Urban Brow – $18– Sephora
Too Cool For School Egg Mellow Cream – $36 – Sephora
Too Cool For School Dinoplatz Guggenosaurus Concealer – $28 – Sephora
Too Cool For School is an artistic cosmetic and skincare brand focused on creative experimentation and contemporary culture. The brand was created in 2009 when the founders of Todacosa, a chain of retail cosmetic stores throughout Korea, decided to change course and start their own cosmetics and skincare brand. As a premium retailer, they had seen brands come and go, and realized that quality and uniqueness are what matter most.
Too Cool For School is formulated in South Korea and designed in New York where they regularly collaborate with international artists, sharing a variety of artistic styles in an effort to defy the rules of cosmetic branding and employ its motto: risks are worth taking. The brand's innovative Egg Skincare line is an international best-seller, designed by NY-based creative director, Young Kim. The artwork for the first artist-collaborative packaging was created with a freelance illustrator in London, and the Dinoplatz packaging was designed by artist Hatori Sando, with whom Too Cool For School has collaborated and sponsored for several years – just one of the many ways that the brand supports the arts. Like Hatori Sando, all of their affiliates are active artists; including designers, painters, musicians, and dancers.
Today, Too Cool For School is one of the most sought after brands in South Korea, is the only Korean brand available at Colette and Gallery Lafayette in Paris, and is available throughout the US in Sephora.
www.toocoolforschool.us
INSTAGRAM: @toocoolforschool.us
Katie Jane Hughes is based in Brooklyn (originally from the UK), and is the former-Creative Director of Butter London (which she's just left amicably after 5+ years). She is a super creative artist (makeup, skin and nails), an international fashion week veteran having led the looks for many A-list designers (including Rachel Zoe, Karen Walker, Creatures of the Wind, Milly, and Libertine.
INSTAGRAM: @katiejanehughes