Gieves & Hawkes debuts at FLANNELS Leeds with timeless British tailoringPhoto courtesy of Gieves & Hawkes

Gieves & Hawkes Expands Its Legacy: British Tailoring Icon Opens Inside FLANNELS Leeds

The Savile Row Institution Brings Its Craftsmanship And Heritage To The North-East With A Refined New Store-In-Store Experience

Source: Gieves & Hawkes

Reported by: Caroline Dalal

British Tailoring Meets Yorkshire Heritage in a Landmark Move

For the first time in its storied 250-year history, Gieves & Hawkes is stepping beyond the confines of Savile Row with the opening of its first-ever store-in-store at FLANNELS Leeds. The iconic house, founded in 1771 and renowned as one of Britain’s original luxury tailors, now joins an elite roster of brands—including Tom Ford, Burberry, and Alexander McQueen—on the second floor of FLANNELS’ flagship in Leeds’ Briggate district.

The 600-square-foot retail space mirrors the elegance of the brand’s historic No.1 Savile Row home, offering a highly curated experience that blends heritage tailoring with contemporary sophistication. And for Gieves & Hawkes, the move is more than just geographic—it’s a full-circle moment.

A Homecoming of Craftsmanship

Savile Row craftsmanship arrives in Yorkshire for the first timePhoto courtesy of Gieves & Hawkes

Yorkshire has long been central to the fabric of Gieves & Hawkes—literally. The region’s textile mills have supplied the brand with fine suiting cloth for generations. Now, the house returns to its source, not just to source, but to serve.

“For centuries, Gieves & Hawkes has sourced tailoring fabrics from Yorkshire, making this opening in the heart of Leeds especially meaningful. This new location offers Leeds consumers the opportunity to experience Gieves & Hawkes craftsmanship firsthand… combining heritage and modern elegance in a truly unique setting.”

Michael Murray, CEO of Frasers Group - Ownership Company of Gieves & Hawkes

Tailoring Services with a Savile Row Standard

Experience bespoke craftsmanship from Savile Row-trained expertsPhoto courtesy of Gieves & Hawkes

Visitors to the FLANNELS Leeds store-in-store can expect expert service from staff trained at the brand’s original Savile Row headquarters. Services include made-to-measure tailoring as well as the latest Spring/Summer 2025 ready-to-wear collection, bringing a slice of Savile Row refinement to the heart of the North-East.

This expansion is also a strategic signal: the brand is actively engaging in a regional growth strategy that addresses a growing appetite for authenticity, craftsmanship, and quiet luxury beyond London. For Gieves & Hawkes, it’s not just about expansion—it’s about access without compromise.

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Luxury Reimagined for a Northern Clientele

Gieves & Hawkes brings Savile Row sophistication to the NorthPhoto courtesy of Gieves & Hawkes

FLANNELS Leeds, known for curating some of the world’s most sought-after names in luxury fashion, provides a fitting backdrop for this next phase of Gieves & Hawkes. With a clientele that appreciates precision, discretion, and the timeless art of dressing well, the partnership feels entirely natural.

Whether it’s a bespoke suit stitched by master tailors or a ready-to-wear ensemble defined by clean lines and superior cloth, Gieves & Hawkes at FLANNELS offers patrons in Leeds an opportunity to experience British tailoring as it was meant to be—rooted in heritage, yet designed for today.

Plan Your Visit

Gieves & Hawkes Store-in-Store
FLANNELS Leeds
115 - 126 Briggate, Leeds LS1 6LX

About Gieves & Hawkes

FLANNELS redefines luxury with an unmatched curation of global fashionPhoto courtesy of Gieves & Hawkes

Founded in 1771, with over 250 years of expertise, Gieves & Hawkes is an iconic British luxury brand known for their bespoke tailoring and flagship store at No.1 Savile Row.

While honouring its rich heritage, Gieves & Hawkes continues to evolve, epitomising quiet luxury with progressive ready-to-wear collections that seamlessly connect past and present. With an uncompromising commitment to craftsmanship, integrity, and authenticity, the brand remains a global benchmark for sartorial excellence.

Holding a Royal Warrant for every British monarch since George III, the House is committed to protecting the craft of British tailoring, ensuring its future through a dedicated program of bespoke tailoring and cutting apprenticeships that nurture the finest talent and uphold the legacy of Savile Row. As a British luxury brand, over 60% of their collections are crafted using British textiles and manufacturing.

www.gievesandhawkes.com

Luxury evolves, style endures—FLANNELS and Gieves & Hawkes redefine refinementPhoto courtesy of Gieves & Hawkes

About FLANNELS

Founded in the North of England in 1976, FLANNELS has evolved into a pioneer of new luxury. Across a portfolio of more than 80 stores in the UK and Ireland, FLANNELS offers an unrivalled curation of ready-to-wear, accessories, footwear, junior, and beauty edits. FLANNELS continues to fearlessly shape the ‘new luxury’ market with its dynamic brand roster, ranging from revered international fashion powerhouses to the emerging, cult brands defining the moment. Priding itself on a level of inclusion and accessibility rarely found within luxury shopping, the business continues to demonstrate a unique understanding of youth culture and the 'beyond London' opportunity. Disrupting the beauty market with the 2021 launch of FLANNELS Beauty, the retailer continues to place the customer at the heart of its services: offering in-demand luxury beauty to the regions and leading with novel experiences such as the FLANNELS Beauty Bar and the world-first Beauty Changing Rooms concept.