Iron Mountain Hot Springs view from the Jacuzzi Photo courtesy of WorldSprings

WorldSprings Debuts Rebrand and Sets Sights on Zion Canyon Hot Springs

America’s Premier Outdoor Wellness Destination Strengthens Its Leadership and Unveils Bold Expansion with Third Location Opening Summer 2025

Source: WorldSprings

Reported By: Matthew Kennedy

Dallas-Forth Worth, TX, April 3, 2025 – In the evolving world of wellness, one name is quietly—and powerfully—reshaping the ritual of restoration: WorldSprings. Known for its elevated take on outdoor wellness, the nation’s largest hot springs operator has just announced a sweeping brand refresh, a slate of high-profile leadership additions, and the forthcoming debut of its third and most anticipated location to date—Zion Canyon Hot Springs, opening summer 2025.

WorldSprings announces brand refresh, leadership changes, and Zion Canyon opening summer 2025Photo courtesy of WorldSprings

A Simpler Wellness, Elevated by Design

WorldSprings’ new brand identity, developed with creative agency Farrynheight ([solidcore], W Hotels, Remedy Place), places a renewed focus on simplicity. Its new mantra—“Just Add Water”—draws from a year-long study involving over 3,000 participants, a strategic move to distill the often-complicated wellness space into one timeless truth: soaking in mineral-rich waters heals.

This ethos runs counter to the convoluted regimens trending in the wellness world. Instead, WorldSprings reclaims ancient wisdom in a modern context, offering mineral bathing experiences inspired by some of the globe’s most celebrated geothermal sanctuaries—from Iceland’s Blue Lagoon to the Dead Sea and Japan’s Hokkaido.

Rejuvenation at WorldSprings DallasPhoto courtesy of WorldSprings

Zion Canyon Hot Springs: A Desert Retreat Reimagined

Located near Utah’s Zion National Park, the Zion Canyon Hot Springs will become WorldSprings’ third property—joining existing destinations in Dallas, Texas and Glenwood Springs, Colorado (the latter operating as Iron Mountain Hot Springs). The Zion property is expected to mirror the brand’s distinctive blueprint: a sprawling natural complex with up to 53 soaking experiences, including both geothermal and custom-formulated mineral pools, cold plunges, freshwater pools, and fire-ringed gathering areas.

Guests can expect more than water. Amenities like barrel saunas, spa treatments, and outdoor showers come standard. Combined, the offering encourages total immersion in rest, recovery, and human connection.

Zion Canyon Hot Springs aerial viewPhoto courtesy of WorldSprings

Strategic Moves: Wellness Powerhouses Join the Executive Bench

Fueling this next wave of expansion is an infusion of executive firepower. Industry veteran Vimla Black-Gupta (Equinox, The Estée Lauder Companies, Ourself) joins as a Board Director and Advisor, bringing 25+ years of insight across luxury wellness brands. Marketing trailblazer Jackie Stauffer (RECESS, Food52, Equinox) steps in as Chief Marketing Officer.

“The explosive growth potential in the hot springs market presents a once-in-a-generation opportunity, and WorldSprings is uniquely positioned to lead this category nationwide.”

Vimla Black-Gupta, Board Director and Advisor of WorldSprings

Her enthusiasm is echoed by Stauffer, who added:

“Our new brand identity celebrates the profound benefits of a simple practice, from reducing inflammation to improving sleep.”

Jackie Stauffer, Chief Marketing Officer of WorldSprings

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Riding the Wave of Wellness Tourism

Overlooking the Colorado River at Iron Mountain Hot SpringsPhoto courtesy of WorldSprings

With wellness tourism projected by the Global Wellness Institute to surpass $1.4 trillion by 2027, WorldSprings finds itself perfectly poised to lead. Grandview Research estimates that the global thermal and mineral springs market will grow at a CAGR of 14% through 2030, but the U.S. has remained relatively underdeveloped—until now.

What WorldSprings offers is not just a service—it’s a lifestyle shift. By introducing mineral soaking as a regular wellness routine, the brand answers modern demands for experiences that reduce stress, improve recovery, and enhance sleep, all while fostering deeper social and communal ties.

A Blueprint for Modern Rejuvenation

Each WorldSprings destination is designed to be as beautiful as it is beneficial. Imagine a single location where 53 bodies of water reflect global hydrotherapeutic traditions. Combine that with full-service spa facilities, and it becomes clear why the brand is setting a new standard in outdoor wellness.

Spa relaxation Photo courtesy of WorldSprings

Whether it’s a weekend of mineral bathing or a consistent local ritual, WorldSprings invites guests to reconnect with their bodies, their breath, and nature—one soak at a time.

About WorldSprings

WorldSprings DallasPhoto courtesy of WorldSprings

WorldSprings is the nation’s premier outdoor wellness destination. Designed for relaxation, rejuvenation, recovery, and holistic well-being, each WorldSprings location has as many as 53 total bodies of water inspired by famous geothermal locations such as Iceland’s Blue Lagoon and the Dead Sea. With temperatures ranging from 85°F to 104°F, guests may experience an array of therapeutic benefits tailored to their wellness needs. WorldSprings’ soak experience is complemented by saunas, cold plunges, freshwater pools, and a full-service spa. Currently open in Dallas, TX, and Glenwood Springs, CO, operating as the Iron Mountain Hot Springs, WorldSprings is strategically expanding its footprint across the U.S. and will open Zion Canyon Hot Springs in summer of 2025.