Santa Margherita and LoveShackFancy Toast the Season with a Rosé That’s Dressed to Impress
Source: Santa Margherita
Reported By: Caroline Dalal
April 16th, 2025 - Two iconic names. One signature shade. The launch of the Santa Margherita x LoveShackFancy Limited Edition Rosé Magnum marks a rare crossover in the luxury space—where fine wine meets fashion, and the result is nothing short of showstopping.
Arriving in select retailers and online beginning May 20, 2025, the exclusive 1.5L magnum bottle brings together the elegance of Santa Margherita’s Rosé with the romantic flourishes of LoveShackFancy, creating what is arguably the summer’s most coveted entertaining essential.
Where Rosé Culture Meets Couture
With a 90-year heritage rooted in Trevenezie, Italy, Santa Margherita has built its reputation on pioneering varietals—introducing Pinot Grigio to American palates and elevating Prosecco Superiore globally. Their Rosé, already a seasonal staple, now takes center stage in its first-ever magnum. But it’s not just the scale that’s noteworthy—it’s the packaging.
Adorned in LoveShackFancy’s signature vintage-inspired floral print, the bottle is encased in a custom-designed keepsake box, turning the Rosé into an instant collector’s item for design lovers and wine aficionados alike. It’s as perfect on a picnic blanket as it is on a dressing room shelf—proof that a bottle can be both drinkable and display-worthy.
A Partnership Rooted in Shared Aesthetic
At its heart, this collaboration is about synergy—of taste, tone, and timeless style.
“Our worlds align so naturally. Both Santa Margherita and LoveShackFancy are recognized for their passion for pink—from our Rosé to LoveShackFancy’s signature feminine aesthetic.”
Jane Scott, Vice President of Marketing at Santa Margherita USA
For LoveShackFancy, this marks a first foray into the world of wine and spirits. Known for their nostalgic charm and fairy tale femininity, the brand brings its signature softness to the bold, fruit-forward Rosé. The result is a bottle that feels as curated as a wardrobe.
“If you know me, you know I love to entertain—and no summer party is ever complete without Rosé. This collaboration is all about celebrating life’s special moments, toasting to the ones you love, and enjoying every special moment.”
Rebecca Hessel Cohen, Founder of LoveShackFancy
What’s Inside the Bottle?
More than just a visual stunner, the limited-edition Rosé is crafted with the same precision and passion Santa Margherita is known for. Made in Italy’s northeast Trevenezie region, the wine is aromatic and delicately layered, offering notes of peach and red berries, accented by floral hints and a refreshing, lively finish.
It’s designed to pair effortlessly with al fresco dinners, garden parties, and, naturally, a well-heeled summer crowd.
A summer essential for those who appreciate the romance of fashion and the ritual of wine, this limited-edition magnum invites you to toast the season with a little more style, and a lot more Rosé.