Menas Zone Vy Da Redefines Urban Living in Hue with Vietnam’s First Heritage-Inspired Real Estate Destination
Source: Ariyana Vi Da Joint Stock Company
Reported By: Matthew Kennedy
April 24th, 2025 — In Hue—the former imperial capital of Vietnam where history is etched into every street and silhouette—a bold new chapter is unfolding. Menas Zone Vy Da, officially launched on March 29, 2025, stands as a modern tribute to the city’s rich cultural DNA, seamlessly intertwining tradition with contemporary urbanism. Developed by Ariyana Vi Da Joint Stock Company and distributed exclusively by Smile Living, the project is not just a premium real estate development—it is a statement of identity and vision for Hue’s future.
Located at the convergence of Pham Van Dong Boulevard, Lam Hoang Street, and Han Mac Tu Street, Menas Zone Vy Da rises within Vy Da Ward—one of Hue’s most historic districts. Just minutes from landmark sites like the Imperial Citadel and Dong Ba Market, the project offers residents an immersive cultural setting with the connectivity of a cosmopolitan hub.
World-Class Design Meets Local Narrative
Awarded “Best Urban Housing Architectural Design” at the PropertyGuru Vietnam Property Awards, the project’s global design pedigree is unmistakable. Aedas Singapore led the master planning, Belt Collins Hong Kong sculpted the landscape, and lighting was orchestrated by SLA, resulting in a cohesive vision where craftsmanship and contextual relevance converge.
The result is a thoughtfully scaled, highly walkable environment that integrates retail, residential, and recreational elements—anchored by clean lines, natural textures, and a lighting scheme that reflects both function and atmosphere. It is less a building and more a living organism, designed to evolve with the rhythms of its community.
Flexible Forms for Evolving Lifestyles
Menas Zone Vy Da’s two primary offerings reflect the future of hybrid living:
Commercial Shophouses (33 units): These multi-use structures are ideal for entrepreneurs and investors, designed for cafés, fashion boutiques, and creative workspaces on the ground floor, with additional functionality above.
Shop Villas (13 units): These four-story properties merge high-end living with commerce, offering private upper-level residences and rooftop terraces perched above commercial units. The design encourages both community engagement and private retreat—a duality that speaks to the modern urban dweller.
This fluidity between use cases—work, home, and leisure—is precisely what positions Menas Zone Vy Da as a blueprint for contemporary Vietnamese development.
A Cultural Destination Built Into the Blueprint
Hue has long been known as the festival capital of Vietnam, and Menas Zone Vy Da is taking that legacy forward by embedding cultural programming directly into its design. The Festival Mall at the heart of the property is more than a commercial attraction; it is a curated cultural venue.
Signature events—including a Rock Show Hon Viet celebrating the country's reunification, a Vietnamese Chess Festival, and the Ao Dai – The Silk Legend performance—activate the space with movement and meaning. Meanwhile, the “A Thousand Years of Storytelling” series promises to deliver artist-led, citywide performances rooted in the oral traditions that shaped Hue’s history, creating moments that are intimate, unrepeatable, and uniquely Vietnamese.
These experiences turn the property into a destination—not just for those who live or work there, but for those who seek to connect with the soul of a city reborn.
Menas Zone Vy Da is not merely raising the bar for real estate in Hue—it is reframing the conversation. By balancing commercial viability with cultural reverence and architectural sophistication, it offers a new model for what Vietnamese urban development can be. For discerning investors, creative entrepreneurs, and heritage-minded residents alike, this is more than a project. It is a landmark in motion.