Public and Aston Martin Aramco Accelerate into the Future with Exclusive U.S. Grand Prix Partnership
Source: Public
Reported By: Matthew Kennedy
April 24th, 2025 — The convergence of precision engineering and financial empowerment just took a high-octane turn. Public, the U.S.-based investing platform known for democratizing portfolio building, has announced a multi-year partnership with the Aston Martin Aramco Formula One™ Team, debuting across the 2025 U.S. Grand Prix circuit in Miami, Austin, and Las Vegas.
Unveiled on April 24, the partnership positions Public as the Official U.S. Investment Platform for Aston Martin Aramco—marking a strategic alignment between two brands synonymous with performance, strategy, and innovation. In a move that goes beyond typical sponsorship, Aston Martin Aramco has also taken an equity stake in Public, underscoring a deeper integration of values and vision.
Where Finance Meets Formula One
While the worlds of investing and motorsport may seem disparate at first glance, both demand sharp thinking, long-term vision, and split-second decision-making.
"Public is designed for those who take investing seriously. There is no better brand for us to partner with than Aston Martin Aramco, which shares a similar dedication to sophistication and excellence.”
Leif Abraham, Co-CEO and Co-Founder of Public
For Public, the partnership is about visibility—but also about reinforcing the platform’s commitment to empowerment through access. Its suite of financial tools caters to both seasoned investors and first-time participants, creating a frictionless environment for long-term wealth building. Pairing this with Formula One’s high-performance ethos allows both brands to engage with audiences that value not just ambition, but execution.
“Public brings a fresh and accessible approach to investing—grounded in innovation, transparency, and empowerment—values we strive to reflect both on the racetrack and in how we connect with our fans.”
Jefferson Slack, Managing Director of Commercial at Aston Martin Aramco Formula One™ Team
An Interactive Fan Experience at Top U.S. Grand Prix Stops
Public's branding will debut prominently on the AMR25 Formula One car during the Miami Grand Prix, running May 2–4, appearing on both the halo and tradeplate. But the partnership is far more than visual—it’s experiential.
Through the Public app, users are invited to take part in an exclusive digital scavenger hunt. Participants will search for three AMR25 race cars virtually placed within the platform. Those who unlock all three will be entered to win a VIP package for the Las Vegas Grand Prix, an event poised to be the crown jewel of the U.S. F1 calendar.
This isn’t just another contest; it’s a gamified introduction to the Public ecosystem, encouraging financial engagement through a cultural touchpoint. It reflects the growing synergy between tech-driven platforms and global sports franchises that want to move beyond traditional activations into truly interactive brand moments.
Speed, Sophistication, and Strategic Growth
The partnership signals a broader trend in luxury lifestyle branding—where data meets design, and where high-performance isn’t limited to machinery. By aligning with a heritage-rich yet forward-thinking team like Aston Martin Aramco, Public positions itself not only in front of a high-net-worth and aspirational audience but within a global narrative of performance, legacy, and reinvention.
As Formula One's popularity continues to surge in the United States, fueled by record viewership and new Grand Prix locations, this partnership reflects the sport’s evolution—and the emerging players redefining access to elite arenas.
To learn more about the partnership and eligibility for the Las Vegas experience, visit www.public.com/aston-martin.