Ben Soleimani Unveils BESPOKE: A New Chapter in Custom Luxury Design
April 23rd, 2025 – Ben Soleimani is no stranger to the art of transformation. From redefining luxury rugs to becoming a go-to name for handcrafted interiors, he has built a career on discerning refinement. Now, with the launch of BESPOKE by Ben Soleimani, he returns to his roots—inviting the global design community into a newly reimagined world of customization, craftsmanship, and collaboration.
Introduced this spring, BESPOKE is more than a brand extension; it is a deliberate pivot back to Soleimani’s foundational values—ones shaped across four generations in the rug and design industry. Designed exclusively for trade professionals, this latest venture underscores a deepened commitment to customization and high-touch service at the highest tier of the market.
A Trade-Centric Vision, Reimagined in New York
The debut of BESPOKE by Ben Soleimani coincides with the relocation of the brand’s New York City showroom—now steps from the renowned A&D and D&D buildings. This new flagship space will serve as both a design resource and a creative hub, housing the brand’s Custom Design Studio, where designers can collaborate on bespoke commissions spanning rugs, furnishings, lighting, and accessories.
The showroom also features access to Soleimani’s private archive of antique rugs and one-of-a-kind pieces—an offering designed to inspire and support interior designers working at the intersection of legacy and innovation.
“We are ushering in a new era—one that redefines luxury for the world’s design visionaries. As the demand for customization grows, I’m excited to return to my roots, working closely with new and old friends in the trade to craft bespoke pieces that elevate and distinguish their projects.”
Ben Soleimani
New Launches that Marry Scale, Form, and Finish
True to its name, BESPOKE introduces pieces that can be scaled, refined, and reinterpreted to suit the nuances of luxury residential, commercial, and hospitality environments.
Among the collection highlights:
The Atlas Curved Sectional, reimagined with a sculptural modular form, bumper chaise, and tailored metal backplate—built for grand-scale spaces without sacrificing comfort.
The Kingsley Dining Table, now crafted in radiating Macassar ebony veneer with a high-gloss lacquered finish, marrying opulence with restraint.
The Ember Stool, made from walnut burlwood and finished in mohair upholstery, nods to British formality while maintaining versatile modern appeal.
The Northwood Desk, a study in sophistication, features black inset leather trim and felt-lined drawers—crafted for the elevated home office.
Even within rugs, long considered the foundation of Soleimani’s legacy, BESPOKE signals a shift. New hand-knotted and flatweave collections incorporate rare materials and expanded color palettes, while offering unprecedented customization in texture, weave, and scale. Many now integrate hand-spun upcycled fibers that mimic the rich tactility of cashmere, mohair, and silk—proof that sustainability and luxury need not be mutually exclusive.
Innovation with Integrity
While the aesthetics are bold, the infrastructure behind BESPOKE is built for efficiency. The brand offers trade partners industry-leading production capabilities, reliable lead times, and a robust selection of in-stock inventory for projects with accelerated timelines.
What sets BESPOKE apart isn’t just its materials or its scale—it’s its philosophy. Every piece is made-to-order. Every relationship is collaborative. Every detail—down to the stitch, grain, and seam—is considered in service of the designer’s broader vision.
As the design industry demands more personalization, more intentionality, and more substance, BESPOKE by Ben Soleimani delivers with clarity and confidence. It is not simply a return to form—it’s a refined continuation of a legacy that’s been shaping the design landscape for decades.
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