Proper Hospitality Unveils Midtown Park Residences: Redefining Luxury Living in the Heart of Miami
Source: Proper Hospitality
Reported By: Caroline Dalal
In a move set to reshape the architectural and cultural fabric of Midtown Miami, Proper Hospitality, Rosso Development, and Midtown Development have announced the launch of Midtown Park Residences by Proper, a bold new residential concept located at the intersection of Miami’s most dynamic neighborhoods. Rising within a $2 billion masterplanned development, this 28-story luxury tower marks Proper’s next chapter in curated living—one that promises more than just ownership, but an immersion into an ecosystem where design, culture, and service are intricately intertwined.
A New Urban Landmark in Midtown Miami
At 2901 NE 1st Avenue, the forthcoming Midtown Park Residences by Proper is strategically positioned to offer seamless walkability between the Design District, Wynwood, and the heart of Midtown. Yet what distinguishes this project isn’t merely its location—it’s the ambitious vision behind it. With a pedestrian-first ethos, the development will transform nearly five acres into an open-air lifestyle destination anchored by two expansive public parks, a pedestrian paseo, 120,000 square feet of luxury retail, office spaces, a racquet and padel club, and lushly landscaped environments that flow through every layer of the experience.
“There is a new Midtown being born in Midtown. This landmark project represents a defining ‘before and after’ for the neighborhood.”
Carlos Rosso, Founder and CEO of Rosso Development
Designed to Impress: A Global-Caliber Team
Design takes center stage at Midtown Park Residences, with contributions from a world-class creative ensemble that includes Arquitectonica, Meyer Davis Studio, and Naturalficial. The result: a 288-residence tower that feels at once timeless and expressive, a true Proper signature.
The residences—ranging from studios to three-bedroom layouts and private penthouses—span 510 to 3,150 square feet and are delivered fully finished with top-tier details. Expect imported wood-look porcelain flooring, expansive 10-foot-plus ceilings, and energy-efficient, floor-to-ceiling glass sliders that open to wraparound terraces with seamless glass railings. Kitchens are dressed with Italian cabinetry, quartz countertops, and brass accents, anchored by Sub-Zero and Wolf appliances. In the master bathrooms, a mix of freestanding soaking tubs, wet rooms, Hansgrohe fixtures, and ceramic Jade walls ensure the spa-like ambiance is tangible.
Penthouse residences take luxury further, with 20-foot double-height corner living rooms, rooftop gardens, and private pools—testament to Proper’s refined interpretation of urban living. Prices begin in the low $700,000s and reach upward of $2.7 million for standard residences, with penthouse pricing available upon request. Completion is expected in 2028.
Hospitality-Infused Living, Tailored for Today
Unlike conventional condo offerings, Midtown Park Residences by Proper is infused with the hospitality DNA that defines the brand’s celebrated properties across the U.S., including the sold-out Austin Proper Residences. Here, residents become part of a lifestyle ecosystem that extends beyond the lobby doors.
Upon arrival, a dramatic 16-foot-tall lobby gallery welcomes owners and guests with museum-quality artworks that seamlessly transition into the pedestrian landscape outside. Above, the seventh-floor tropical pool deck acts as the crown jewel of amenity offerings—featuring a signature restaurant, outdoor bar, panoramic skyline views, and abundant lounging space.
Wellness is a priority. Residents enjoy access to a Pilates studio, fitness center, sauna, steam rooms, spa treatment areas, and a tranquil yoga garden. There’s also a private pickleball court and pool designed for restorative leisure.
Lifestyle amenities span all ages and needs: from a gourmet coffee bar and party room with chef’s kitchen to a children’s club, communal vegetable garden, and a golf simulator/projection room. For professionals, a dedicated business center with co-working lounges ensures work and leisure can coexist with ease.
Elevated Service, Elevated Lifestyle
The Residences also offer a comprehensive suite of Residential Services that go beyond the expected. A Culture Concierge connects owners with insider access to Miami’s most coveted art, design, and fashion happenings, while other offerings include curated social calendars, wellness programming, housekeeping, grocery delivery, and even pet care while away.
Owners will also enjoy VIP access to Proper’s upcoming landmark, Shelborne by Proper, reopening this spring on Miami Beach’s iconic Millionaire’s Row following an extensive restoration. Additional perks include preferred experiences across Proper’s portfolio of hotels and residences nationwide.
“This is more than a living experience—it’s a transformative moment for Proper. ‘By Proper’ captures the essence of our brand while celebrating the artistry of world-class designers who shape each destination.”
Brian De Lowe, Co-Founder and President of Proper Hospitality
Sales Now Open
Midtown Park Residences by Proper is exclusively represented by Fortune Development Sales, with a sales gallery now open at 3171 NE 1st Ave, Miami, FL 33137.
About Proper Hospitality
Proper Hospitality creates and operates luxury lifestyle hospitality experiences, ranging from flagship hotels to a thoughtfully assembled portfolio of independent properties. Each property is united by a commitment to elevated design, intentional locations, and world-class amenities that effortlessly blend local culture with global sophistication. At its core, Proper Hospitality champions uncommon luxury, offering distinctive experiences in the arts, dining, and wellness that connect guests to a deeper sense of place. The company currently manages Proper-branded hotels in Santa Monica, Downtown Los Angeles, San Francisco, and Austin; The Shelborne by Proper, debuting in 2025 in Miami; and The Collective, a portfolio of design-driven independent hotels, including Hotel June in West Los Angeles and Malibu, Avalon Hotels in Beverly Hills and Palm Springs, Ingleside Inn in Palm Springs, Venice V Hotel in Venice Beach, The Culver Hotel in Culver City, and Montauk Yacht Club in New York. For more information and updates on upcoming openings, please visit properhotel.com