Shorecrest Partners with Equinox to Deliver Elite Wellness Living in West Palm Beach
May 13th, 2025 – Shorecrest, the highly anticipated luxury condominium rising along North Flagler Drive in West Palm Beach, has announced a strategic partnership with Equinox, the global authority on high-performance wellness. The collaboration introduces a tailored suite of fitness and spa amenities that align with Equinox’s signature approach to total well-being—offering residents not just a home, but a lifestyle rooted in strength, recovery, and elevated design.
This next-generation development by Related Ross integrates wellness into its very core, with Equinox-curated spaces designed to feel both state-of-the-art and deeply restorative. Shorecrest, which comprises 199 waterfront residences and penthouses, brings the ethos of private club living to South Florida’s rapidly transforming luxury real estate landscape.
Fitness Elevated: A Private Equinox Experience
At the heart of Shorecrest’s wellness offering is a private Equinox-designed fitness center, complete with the brand’s renowned group fitness programming, strength and cardio equipment, and dedicated yoga and Pilates studios. Residents will enjoy sweeping views of downtown West Palm as they move through expertly led classes including HIIT, strength training, yoga, and recovery—a curated offering that mirrors Equinox’s flagship clubs.
This residential experience will also come with preferred membership access to the forthcoming Equinox West Palm Beach club, slated to open in November 2025 at CityPlace, providing Shorecrest owners with a broader wellness lifestyle network both at home and beyond.
Rooftop Living with Panoramic Appeal
The building’s rooftop pool deck, also designed in collaboration with Equinox, features a 75-foot lap pool, hot tub, and outdoor bar, with panoramic views spanning Lake Worth Lagoon, Palm Beach Island, and the Atlantic Ocean. The layout invites both movement and stillness—swim laps at sunrise or unwind with a cocktail as the city transitions to twilight.
Wellness continues indoors with a comprehensive contrast therapy suite, including steam, sauna, and cold plunge, alongside a treatment room offering spa services and targeted recovery sessions.
Thoughtfully Integrated Design
Shorecrest’s striking design is a collaboration between Roger Ferris + Partners (architecture), Rottet Studio (interiors and amenities), and DSBoca (landscape architecture). The property’s aesthetic philosophy mirrors the ethos of its wellness programming: intelligent, grounded, and elevated. Every material, finish, and spatial element has been selected to support a sense of ease and flow—reflections of the broader lifestyle Shorecrest is curating for its residents.
Beyond Amenities: A Lifestyle Ecosystem
The project also incorporates Related Life, the developer’s lifestyle platform that offers residents exclusive programming and experiences across fitness, culture, and community.
“We are thrilled to partner with Equinox to introduce a new level of luxury living at Shorecrest. This collaboration brings together the best in fitness and wellness, creating an unparalleled experience for our residents.”
Daniah Missmar, Vice President of Development at Related Ross
Shorecrest joins a portfolio of Related Ross developments helping reshape West Palm Beach into a global lifestyle destination. Known for marquee projects like The Laurel, South Flagler House, and the revitalization of CityPlace, the firm is cementing West Palm’s position at the intersection of luxury real estate, urban vibrancy, and world-class design.