Grant Cardone, the real estate mogul, has made a significant impact in the industry and has become a household name among investors, entrepreneurs, and aspiring professionals. With his unparalleled drive and determination, Cardone has built an empire and established himself as a prominent figure in the world of real estate.
Known for his energetic personality and relentless pursuit of success, Grant Cardone has amassed a vast portfolio of properties and investments over the years. His expertise in real estate has been honed through hands-on experience, allowing him to navigate the market with confidence and insight.
But it's not just his accomplishments in real estate that have garnered attention. Grant Cardone is also a renowned author, motivational speaker, and sales trainer. He has written numerous books, including the bestsellers "The 10X Rule" and "Sell or Be Sold," which provide valuable insights and strategies for achieving extraordinary success.
What sets Grant Cardone apart is his unwavering belief in the power of action and massive action at that. He advocates for setting audacious goals, taking massive action to achieve them, and pushing beyond the limits of conventional thinking. His teachings inspire individuals to think bigger, work harder, and persistently pursue their dreams.
Through his various platforms, including books, seminars, and online programs, Grant Cardone has empowered countless individuals to elevate their mindset, develop their skills, and achieve their full potential. His messages of persistence, discipline, and tenacity resonate with audiences worldwide, motivating them to take charge of their lives and pursue greatness.
Grant Cardone's impact extends beyond the realm of real estate, making him a true influencer and role model for those seeking success in any industry. Whether you're an aspiring entrepreneur, a sales professional, or simply someone looking to level up in life, Grant Cardone's story and teachings serve as a powerful source of inspiration and guidance.
His success story is inspiring, and his personal and business advice is sought after by many. In this deep-dive interview with Resident Magazine, Grant Cardone shares his journey from California to Miami and how he became one of the world's most successful real estate moguls. He talks about his life and family and how he achieved success through hard work and dedication.
Grant also gives aspiring entrepreneurs valuable advice on making it big in their respective fields. So if you are looking for some personal or business advice from a real estate mogul himself, this is your chance!
Resident
We're thrilled to have you, Grant; you've been a great success over many years. And after watching many of your interviews and hearing about you and your family. It's a great story.
Cardone
I couldn't imagine anybody would say that my story is great. So thank you very much.
Resident
Well, when you started off the way you did, losing your dad at ten years old and your brother at age 20, and then going through the personal issues you had at a young age. It is a great story.
Cardone
It's funny you say it was personal because it ended up being other people's problems too. The funny thing about issues is when they're personal, and they're kept just to you, it's one thing, but when it becomes a problem for the community like I was, I mean, I was a liability to myself, my family, the neighborhood, the workplace. I was a problem, and it's unfortunate, but it showed me that the people you love the most could become liabilities at any time.
Resident
In one of your interviews in London, you talked about how your mom finally got to the point where she said it was time.
Cardone
You know, that's the best thing she ever did. To say, "Hey, I'm done. You're on your own." She let me go. That was the thing that I needed the most. For people to say, "Hey, enough, you are being a liability." And I still use that today with the people around me. Our companies have almost 1000 employees, and we let many people go. When you can't deliver anymore, we cut you loose. It's the most loving, honorable thing I can do. To let people out, and push them out of the organization when they become problems to become who they're supposed to be.
Resident
How do you start your day? Can you give us a rundown of your morning routine?
Cardone:
Well, I woke up before the sun came up. My daughter has been a little bored. She's 13, and boredom, like me, is her kryptonite. I tell her, "Look, anytime you're not feeling good, I guarantee it's attached to your boredom." She's been sleeping in every morning, as I have been, by the way! So her problem became an opportunity for me to be a good father and get up early. So I said look, I'm gonna wake you up early tomorrow; we're gonna go for a bike ride. You're gonna ride your bike across to Biscayne Boulevard. And sure enough, we got her up. We had a blast, she rode, and I drove by car from a distance because she wanted more freedom, right? Unfortunately, because of the celebrity stuff I've created, we need to do more than just let her go out in public and hang out alone. But anyway, it gave us a chance this morning to have a great time, and she's not bored today, and I beat the sun up.
Resident
How do you feel about your daughters Scarlett and Sabrina? Do you see them following in their dad's footsteps?
Cardone
Sooner or later, I know my kids will have to be in public, not just at home in our environment where we can make sure they are well cared for and safe. So my wife and I are making sure they are getting real-life skills. This is what they do not teach at school. They deform kids in school, teaching them to sit in a chair. Life is not about sitting at a desk for 55 minutes. There needs to be a skill set being taught. No skill set on Earth requires somebody to sit at a desk for 50 minutes and recite, read, or be forced to look at something. The number one skill for anyone on this planet is communicating confidently with anyone about anything. Even if that means just listening and being a sounding board, I can at least listen to someone talk about something. I don't need to understand, but I do need to be present.
Resident
So, how are you educating your kids?
Cardone
We started homeschooling our kids five or six years ago. We took them out of the system and had them travel the world with us as we conducted business all around the world to give them the experience of communicating with anyone about anything at any time.
Resident
Does that affect them socially, or does that even help them?
Cardone
Some of my family members were like, how will your kids be socialized? I'm like, look; I'm taking them out of the school system. So they're not socialized, but I don't want them to learn from the other kids because there are over 300,000 teachers short in America. Everybody agrees, including the teachers and the principals, that it's a failing system that is too laborious. It needs to bring the products we need. Technology has changed. A kid has no reason to go to school for 12 years.
Resident
What's the most important lesson you teach your daughters at home? Beyond the word confidence?
Cardone
They understand money.
Resident
Shocking!
Cardone
They know the difference between passive income and earned income. They understand taxes. They're already on our payroll and have been for years. We don't pay them an allowance. Everything they have, they have bought themselves. Both kids will be millionaires by the time they're 15 or 16 years old; it's not what I did for them. I didn't give them anything. But I did direct them on the money game. I tell them, "Look, I don't have any money to give. My money is my money. Earn your own money." I will do my kids a disservice if they don't learn how to make money. Just because I'm rich doesn't mean they are. We pay them a salary, and they're required to do certain things in a contract. They don't have to do this, but this is a game, and we give them one payment once a year that money goes into their investment in CARDONE capital. CARDONE capital is an investment real estate portfolio. So it pays a monthly dividend, which is how they decide what they will pay for.
Resident
Wonderful Life Experience. How are the returns?
Cardone
They earn 6% of their money a year, but they get paid monthly.
Resident
Better than a CD at four and a half percent.
Cardone
Yeah, and a CD that will never grow and a CD, by the way, that is taxed at a tax rate of about 45%, so their passive income is not taxed. They keep it all; it's incredible.
Resident
What do you recommend for children growing up who want to start building their wealth? What are your top three tips for building wealth?
Cardone
I would encourage parents to talk to their kids more about money, the importance of money, prosperity and affluence, and building wealth, and less about, "Oh, we're financially illiterate." First of all, nobody's financially illiterate. We've been programmed not to have money. We've been programmed to have enough to give up on it. So the kids and the kids coming up today, they know they know there's a risk. They see this thing's rigged, your generation; Isabella knows that what my generation was taught is a load of bullshit. The younger kids are more innovative. They don't want to buy homes and don't want to save money. They know that this has led their parents down a wrong path that doesn't achieve big success. They believe the stock market's a scam. They think the US dollar's flat. So the kids are right. Now, what would I do? Once you get to earn the income, you've got to keep it. You cannot just blow it on tennis shoes and junk. It would help if you moved that money into something that makes money for you. So it's not just that you are earning money you're an influencer or a podcaster, you learn to invest it into something that pays passive income, which doesn't require constant action or attention..
Resident
Teach kids assets before liabilities. What about the crypto world?
Cardone
The only people that should be buying Bitcoin are rich. Now people want to get rich by investing in crypto, but you had better be wealthy and willing to lose money if you play that game. I didn't touch any of the other coins. I didn't do the NFTs. We almost did an NFT release last year and bailed on it; glad I did. People would have lost a lot of money. That doesn't mean I'm pessimistic about the blockchain because I'm not. The blockchain will happen, it needs to happen, but people investing money in something thinking it's going to be worth a million dollars one day is completely ridiculous. First of all, you don't need to score in the beginning. It would be best if you protected capital or passive income. Passive income is the holy grail. If all businesses and households could learn to live on passive income, it would be the most reliable source of money for them… My dad died when I was ten years old, and his income stopped three days after he died.
Resident
What did that teach you as a kid?
Grant Cardone
By the time I was 13 years old, I had realized sooner or later that you would not be paid for your talent because you can't deliver talent or nobody values it when you are that young. Number two earned income is different from the game. Passive income is the game.
Resident
Besides real estate, what other passive income would you recommend? Or what is the easiest to attain for individuals?
Cardone
Stocks, but I hate them because it's paper. Fiat is more Fiat. I mean, JP Morgan stock is Fiat. It is completely fabricated. If this world thinks printing money is a problem, how about what Wall Street prints daily? JP Morgan paid 3% this year. Chevron 3%. AMG 2.9%. Bank of America 2.3%. Microsoft 1.14. Apple .65%. They pay their investors nothing in the form of dividends. We paid 6%. It needs to be real. It needs to be indestructible. It needs to be something people have to have, not want to have. It can't be discretionary. So it's got to be food, water, or housing.
Resident
It's a real asset.
Cardone
What's Better than real estate? The number one thing people should work on is their self-improvement. Secondly, better than real estate is your own business. If you have cash flow, there's nothing better than that.
Isa Uribe
Absolutely. Break that down for us.
Cardone
At some point here, you're going to ask me about books. And I would study one thing rather than a lot of stuff. There's an old saying about Bruce Lee where he says something along the lines, "I don't fear a man that knows 70 kicks; I fear the man that practices one kick 70 times". Similar to Warren Buffett, who I've studied everything, and every interview Warren Buffett has ever done. I wouldn't want to have dinner with somebody, meet them for 15 minutes, and listen to him. I study one person deeply. For example, if I were to study Ken Griffin. He's worth $60 billion and lives in Florida. I'll study everything he writes and every article he's done. I'll look up everything this cat ever said, and I'm going to do it in chronological order because he will change; his interests, education, and knowledge will change.
Resident
Was there anything different when you met Warren Buffett than what you studied about him? What was the difference between what you studied and your dinner with him?
Cardone
Buffett was exactly what I expected he would be, but I could have missed that and not missed much, frankly.
Resident
What did you find out about Warren Buffett? What makes him such a unique individual?
Grant Cardone
Well, the one thing is that what he says and does are different. And I discovered that when I was studying him. He wasn't trying to trick anybody, but when you study somebody lightly or shallowly, you don't quite get what they're saying. And when you study them deeply, like I'm not a stock guy. My real estate portfolio is based on Warren Buffett's principles. He's not a real estate guy, either. And I heard him say once, "If I could buy 10,000 houses, I would do that." So I'm like, "Okay, let's go, bro." Let's go. Why? Because they have cash flow. He takes very heavy stances, and he talks about diversification. So see, I watch what people do.
I don't just listen to what they say. I line it up with what they do, and then I fully understand who he is. I realized that Warren Buffett is probably the greatest salesman and public speaker who ever walked planet Earth. He is disguised as a grandpa. He is a lethal individual. He is a pure killer in the purest form because you can't see that he's even a killer. Like you don't even know what happened when it happened. And what he does, he still looks good on the other side of non-political, non-emotional, very grandfatherly. So one day, I'll learn; I'm not there yet. I'm still too excitable.
Resident
Is that what you're going for? Is the beard that to get to that? So what about Ken Griffey? What do you think of him?
Cardone
I mean, he just took his business from Chicago to Miami, which we're all located in on this one. He's built an empire. Unbelievable. What he's doing, look at the moves he's making. Why did he pull out of a company like that? I study guys that have achieved things that I still need to reach. I'll duplicate what he's done differently. He did it with wealthy families; I will do it with families. Wall Street has wholly ignored the everyday person.
Resident
So you plan to go for people with less value, less personal wealth, but a larger order of families?
Cardone
I'm going for the kind of real estate that Citadel, Blackstone, or Blackrock will have to one day buy from me, but I'm not going to them to invest. If I went to them and said, Hey, look, I've got 100 million. Give me a billion; they would do it. They would all do it. Goldman Sachs would do it. JP Morgan too. I won't go to them. What I do is I go to the Michael's and Isabella's of the world and say, "Hey, I'm putting together a deal. I want to do this with the people." That still needs to be done.
Resident
Is that your ultimate goal? You're still in growth mode.
Cardone
Maybe. It's been a practice trial. The goal is to become if Ken can do it, I can do it. He's a good dude. He's helping a lot of people. But notice his move out in Illinois. He kept telling these people, you guys can't fix this crime thing. I'm leaving. We left California 11 years ago. I didn't leave California because I hated it. I left California because I hated what they were doing there. Miami is a much better place to do business for many different reasons.
Resident
What are your thoughts on Miami?
Grant
We own 1,000 apartments here and two office buildings with about 275,000 square feet of office. Probably going to tear down the building I'm in right now and build more apartments here. We need more apartments. Miami is finally going into maturation. I was with the Mayor of Miami [Francis Suarez] yesterday. Super dude, very forward-thinking. He wants to do some big things here. It's been an unbelievable market, and the ups and downs of the Miami market will not be the same. The Carolinas will have tremendous growth, but Miami is unlike any place in the world. There's not another Miami. If you're in LA, you're not going to Nashville. You might go there for a second, but you'll get bored AF in a second. You might go to Austin, but you won't stay there. You're not going to go to Orlando or Tampa. You won't even consider it. If you're in New York or LA, you're coming to Miami. You're probably not going to Palm Beach unless you're super rich or because it's too boring.
Resident
Miami has a vibe unlike anywhere else because of New York's issues. And because of Miami's weather,
Cardone
I hope they keep voting blue up there. I don't think it's changing too quickly. Maybe the Westside liberals will eventually get it, but probably not. I hope they keep putting it off because they send quality people down here every time they miss a step up there. There will be a big boom up here in the northern part of Miami. The Brightline train helps because people will be able to commute. We need more restaurants, more action, and more activity. So we do 100 events a year in South Florida. So we're doing our part to get Aventura to be recognized.
Resident
Where's your favorite property located, and can you tell us a little about it?
Grant Cardone
Well, I have a house in Golden Beach. I bought Tommy Hilfiger's house. And so this morning, I was making a cappuccino. I said, Man, I'm starting to love this house. We bought it about a year ago, but I'm just starting to get the vibe of it. I had to pull Tommy Hilfiger out of this house because it was Tommy all over the place. I'm a big fan of Tommy, he's a friend of Tom, but I just needed to get him out a little. So it's starting to feel more like me. I bought a home in Malibu last year. Earlier this year, I just finished rehabbing that house, and I love that whole spot, but I only go there long enough to steal from the state.
Resident
What are the top brands that you look at? Do you have a specific designer you use when making your home?
Grant Cardone
Well, it's funny because I did it for five bucks, and I did it with an unknown designer and me. So we hired this hotshot in Miami to do my golden beach house. So, we'll see how that goes.
Resident
Adding your personal touch to everything takes time as well.
Grant
You know, the real problem I have with designers is that they often come up with stuff that's just not even practical. They get carried away, you know?
Isa Uribe
Who's your favorite brand to wear right now?
Grant Cardone
Well, my favorite brand is the CARDONE brand. You know, I like brands that are tax deductible. So I am anti-IRS, and I have already paid them plenty. I like anything my wife wants to wear.
Resident
Does she dress you?
Grant Cardone
I dress myself. I've got some $150 jeans, and you guys aren't going to like this, but I love good French wine. I'm also proud of my watches.
Resident
What are your favorite watches? We heard what happened at the Hard Rock Stadium a few weeks ago.
Grant Cardone
I love Paddock Felipe. I love this watch; I have it right here, the 40th anniversary, jumbo face, white gold, impossible to find today. I don't buy these because they're worth more money tomorrow. I'm never going to sell it, which I could tighten down and give to my wife, and it'll look great on her or my kids in the future. The Richard Mille watches are the most overpriced out of them all.
Resident
What is the wonder of Richard Mille watches? Why do you feel it became what it is today?
Grant Cardone
The whole thing is stupid—almost all three of them. I get off and on about them. But you know, look, I buy stuff that I like. I don't care if it's ever worth anything—same thing with art. I was at Art Basel. It doesn't matter to me. If the guy's alive or dead, if I like the painting, it's not about if it's a blue chip. If I don't like it, I won't hang art up in my house because I think it will be worth more money. I'm going to hang it up because it speaks to me. Same thing with watches. The watch is an investment, but I don't consider it an investment. So I assume that I'm losing.
Resident
It's the fun purchases.
Grant Cardone
Look, I don't buy any of this stuff out of passive income, either. I don't earn income and go buy a Richard Mille watch. I'm also like that with cars. Yeah. 1,000%. Most of my cars are on lease. I'll never own one. I'm gonna throw them away.
Resident
So, no vintage or fancy cars?
Grant Cardone
I'm sorry, man. I'm so boring.
Resident
No, it's something we're all curious about. Tell us more.
Grant Cardone
I have our garage and two cars in it. And only one of them is mine right now.
Resident
You keep it minimal,
Cardone
I wouldn't mind having more; it's just not a thing for me. Now my wife loves old cars. I'll buy her an old car one day because she likes to remember that time in her life when she was working on them.
Resident
How did you and your wife meet?
Cardone
Elena and I met on a commercial shoot in LA. I lived in La Jolla, California, about two hours from La Jolla, a beautiful place. LA is an ugly place. And I owned a home there when I was a single man t aggressively in search of a wife and realized that I was not going to find her in San Diego. For sure I wasn't going to find her there because I knew I had met everybody there and I had sold my house. I didn't move to go to LA for a weekend. I sold my house in LA and moved to LA. The first night I was in LA, I met her in 12 minutes. I was there as a mentor, and a buddy of mine was doing a commercial shoot. And I went in. She was in the production RV. She was coming out of the trailer, I got her number and called her the next day. She resisted me for almost a year and a half.
Resident
What do you think the breaking point was 26 phone calls?
Cardone
I was professionally persistent. I wasn't one of these weirdos,
Isa Uribe
What does professionally persistent mean in dating?
Cardone
You have a lot of range. I'm serious about this. You have a lot of range in the creativity of the cause… She thought I was a rich guy and a player, and she was partially right about that; not the rich part. I was not rich. But I was a player, and I'm not proud of that, but that's where I was. And I was ready to settle down. I was ready to be a husband. And she was not ready to be a wife. Yes, if you talk to her, she will tell you too. And so it had nothing to do with me. It had more to do with her. And the judgments she was putting on me, while they were true about my past, were not true about the present moment at that time. So I just had to be creative, and not get all serious and not keep pursuing her as a boyfriend or sexual thing and, until she was like, okay,, take a peek. We went shooting one day, and I found out she liked guns.
Resident
You did your background research
Cardone
Yeah, I just stumbled over it. And I should have asked Elena what she likes to do. I don't know why I didn't research, but I should know that as a salesman.
Resident
Does she have good aim?
Grant Cardone
Oh yeah, way better than me, but I wasn't shooting for the clay. I was shooting for her.
Resident
What story does your family always have to tell about you?
Cardone
From them? We have so many stories. Our lives are so wild, particularly the last 10 or 11 years. Getting married and having kids has been good for me. So Elena and I have been together for 19 years. My life has exploded over the last 19 years. The kids were great for us. They would say Papa is a little reckless, but nobody gets hurt.
Resident
Why is that?
Cardone
I'm pushing things all the time. But something terrible could happen, but nothing happens.
Resident
Is Elena on the same level as you?
Cardone
Well, she's a little more worried about what could happen. So she's walking a little more carefully. Right, so I have to apologize to her quite a bit. And a little less now because it's like, oh my god did it again, but it didn't happen. See? A guy like me will mess up, but it's important that I don't and that I'm right more than wrong. And we're all not going to be perfect so well. She knew that's what I was going to say. She knew when she got with me. I wasn't perfect, obviously,
Isa Uribe
What's been your best vacation to date?
Cardone
We just returned from two weeks on a yacht in the south of France. That's been a dream vacation of mine for years. The best vacation I've ever taken prior to that was in a beautiful home in Thailand for about ten days. I never left the swimming pool, literally. Like it was fantastic. But this trip on this boat, it was like it was mind-boggling.
Isa Uribe
Tell us about the South of France. Where did you visit? What did you eat?
Cardone
You name it. There's a port in the south of France. We hit it to Monaco and then to Portofino. I mean, it was just fantastic. I never got off the boat. My wife and her friend went shopping every day in every port. If I got off the boat five times over 14 days, that was more than I needed to.
Resident
Were you able to disconnect from work in those 14 days?
Cardone
I don't do that, but it was cool, man. I had a great time. I played backgammon and Gin the whole time, meaning I gambled 10 hours daily. Do you know what the cool thing is on a boat? You don't have to go anywhere you can just because everything's moved. I like a lot of movement, and in my life, I constantly have to move someplace to go someplace. And here I was able to sit in one place, and everything's moving around me that you have a plane, and from what I've seen, it's quite a plane. So now the boat on your boat. On Your Radar. A yacht? The first. The first four days, man, I was trying to figure out how to buy one. And so I was consumed with, Okay, I'm gonna buy. I'm gonna rename it. I knew what I was gonna call it. I know how big it is gonna be, and then on the fifth day, I'm like, I ain't doing this stupid, ridiculous thing. What would you name your yacht?
Resident
What would you name your yacht? It wouldn't even be 10x, for sure. Please tell us a little bit about the yacht you were on. How big was that? What was an easy use of it?
Cardone
180 feet. It's called Papa, a very popular boat. A gross volume of 671 tons, and displaces 707 tons with a full load. You want to be about 200 ft. long if you're going to rent a Superyacht like this.
I mean, like those who become massive beasts of yachts. But I learned a lot about it, and they had 13 full-time crew members, and there were six of us on board. The service was impeccable. The spirits were phenomenal.
Resident
How much did they say it would cost you that that boat would have cost?
Cardone
They wanted 45 million for that. And it would cost 5 million bucks a year to keep it. It's suicide, man. You can't make sense of the money if you buy a yacht. The club that it gets you into though, is insane. It's an insane club. These people are completely different legal people beyond anything anybody ever gets access to. And when you roll up, and you got a 275-foot yacht, it costs, you know, about a few hundred million. You're meeting a club of people that are extraordinary.
Resident
Can you talk to us a little bit about why you didn't take time off during your vacation? What were you up to? Do you ever take time off?
Cardone
I don't take any time off. My wife and I never say, "Okay, let's do a no-phone night, " or plan a no-work day. I just don't. That's not what I'm doing. I don't know why anybody does that. But you know, that's their choice. We have our choice and are both doing what we want.
Resident
How do you make quality time, but you also stay on? How do you balance that?
Cardone
Now, you know, the whole balance thing, the life balance thing. I don't know if anyone that's achieved this successfully, which would suggest to me that it's not even real. And no more than, you know, just the happy or something like I don't know why people are trying to be happy. I'm not trying to be happy. I'm trying to have experience. I'm not seeking some perfect balance in life. I'm trying to move somewhere. So whether it's Saturday or Sunday or Tuesday, God, you know, supposedly God took off Sundays, but he did a whole bunch of shit before he took off. Most people aren't doing anything; they're taking Wednesday, Saturday, and Sunday off, which is a complete joke.
Resident
Would you say the average person just doesn't know what they want to do with their time?
Cardone
No, I think people have given up on true freedom and choices. Everyone just thinks, if I just get my home paid for, get my credit cards paid off, get a good job, or get a good make. We're gonna have a couple of kids and put a white picket fence around it. And it's gonna be all good. And it's not working. It's the American dream. It's a dream for most people. It worked 50-60 years ago for Michael's parents. Today that's played out. The younger generation knows that this propaganda machine that's promoted in America. This idea of "We are the best" among the people is starting to wear thin. People are starting to think differently about what is possible, particularly with social media. Social media is starting to show society's good, bad, and ugly, and it's becoming transparent. Like my lifestyle is transparent because I want to show people what's possible. Most of these guys who own these Gulfstreams don't show you inside. When they get one, they close the curtains to their handful of friends and don't understand why I'm showing it. I'm showing it to be an example of possibility. I'm showing it because nobody showed it to me, and then you see all the other terrible things on social media. So I think people are going to wake up now and decide, okay, maybe having a house and paying it off is not a dream life. Everybody's wired a little bit differently, and you're gonna have some people who want to reach the top, and then you still gonna have most, you know, think they want to, and then they will put in the work ethic. Unfortunately, that's just the way it is. The crazy thing is nobody knows how hard it is. They also don't know how good it is. Mark Cuban's not telling you how great his life is. Nobody's talking about success as a cool thing. Most of us just get what we're told, don't worry about it. It's not that important. What college course promotes success? The worst part of college is that they're not teaching in the real world. They're teaching you meaningless things. We've gone through the schooling process, and it's honestly crazy what they don't learn. I got an accounting degree and didn't know how to balance a checkbook when I got out of college. I didn't know the difference between earned income and passive income. As soon as you're out those gates of college and everything, we're expecting a lot of them and it's expected to know how to do your taxes, how to take care of your house, how to pay a mortgage, how to be a good partner, ….there are so many little things that that just aren't taught, and it's all from my experience.
Resident
What are you working on for the next year or two years?
Cardone
I have more time off now than I've ever had. I thought all this would come with more stress and obligation. It comes with better people, better partners, and more problems, but it comes from more profit. It's a different set of problems. Now, the bigger problems, when you solve them, there are big payoffs. That comes down to hiring quality people to work alongside you because if you won't, you're just running into bigger problems. We will continue to host the 10x Growth Conference, and we're also producing TV now, called GCTV, which will compete with CNBC to create entrepreneurial TV and produce seven to nine reality and docu-series TV shows in just one year without major studio support.
Isa Uribe
Amazing work! Lastly, for those that won't be making it to your event this year, if people were only to be able to read one of your books, which one would you recommend?
Grant Cardone
Well, it depends on what they need. We're going into a deep recession. I'd probably say, "The 10x Rule." This international kind of phenomenon became a movement that turned into the 10x Growth Conference. I'm not a big promoter of Amazon, but I think that's probably the only place you can get that book now because it's sold out most of the time. The other one is called "If You're Not First, You're Last."
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