Customer Experience: an Essential Indicator of a Successful Business

The main objective of any business is to make a profit, but this is impossible without fulfilling several important factors, such as the company's good reputation in the market, the relevance of its products, competitive prices, or high-quality customer service.

The last point should never be underestimated because customers' expectations and demands are constantly growing, and it is no longer enough just to provide them with the right product to retain them. Customer experience is a very deep aspect of business management that, if done well, can bring a huge number of benefits.

In this article, we will tell you all about customer experience and share advanced solutions that will take your CX to a whole new height.

Customer experience is a set of impressions resulting from customers' interactions with the company. This interaction includes all stages, even if the customer does not buy anything as a result. Accordingly, the more positive the customer’s experience, the higher the chances of purchasing and repeat purchases.

A positive customer experience is important because it promotes loyalty, increases the likelihood of repeat purchases, helps to make the brand more recognizable, and thus builds trust in the company.

Tips to Improve Customer Experience

• Form a personalized image of the customer. It is important to realize that all customers are different and have their own needs and perceptions. Try to interact with each customer based on their needs.

• Collect feedback systematically. This step will help you understand what factors influence your customers’ decision-making and what might cause them to leave you for your competitors. You can do this in the form of short surveys that will help you create positive relationships with your customers.

• Invest in modern solutions. Advanced platforms, such as SAP CX, will significantly speed up service times and even automate repetitive tasks. It’s the speed of response time and personalized interaction that many customers value.

SAP solutions have long been popular among many successful companies because they greatly simplify the management of all business processes and more. This is an automated system that offers a set of solutions for building a common information space and effective business process management.

A huge advantage of SAP is the fact that its modules can be used both together and separately, which means that you can choose only those that are needed specifically for your company.

Today, the SAP Customer Experience is gaining popularity. It is a great cloud-based platform that is a suite of products for managing customer interactions. It greatly simplifies customer relationship management and includes solutions for sales, services, customer data, marketing, and commerce.

Furthermore, it is important to note that this solution focuses on five main areas: marketing, commerce, customer data, service, and sales.

Here are a few more reasons why SAP Customer Experience is the best choice for a company of any industry or size:

• Sales process automation and, as a result, effective and long-lasting customer relationship

• Providing detailed customer information, which significantly reduces complaints

• The ability to seamlessly identify target audiences and provide a personalized approach

• Using AI-based tools and analytics, making workflows much more efficient

• Innovative E-Commerce experiences that drive revenue growth

Implementation of SAP solutions requires not only a lot of time and special attention but also some professional skills and experience, so most companies use the services of specialists who know how to do everything correctly and without problems. LeverX is a trusted partner of many within the SAP ecosystem. This international company offers a complete suite of SAP-related services and helps its partners unlock valuable business benefits. 

LeverX powers companies’ digital transformation and provides its customers and partners with a full range of high-quality services, from consulting and implementation to support. The LeverX specialists have accumulated a lot of knowledge in this industry, and they support every step no matter how complex the project is. The proof is in the 950+ successful projects for 800+ clients, and that number is constantly growing.

A positive customer experience is one of the key factors for a profitable and thriving business, especially in today’s highly competitive environment. Understanding your customers, getting feedback, and not being afraid to invest in the latest solutions are critical to success.

Being an SAP Gold Partner, SAP Global Strategic Supplier, SAP Integrator, and SAP Value Added Reseller, LeverX is the best partner for implementing SAP solutions that make business management in general much more pleasant. If you still have any questions regarding SAP CX or any other SAP products, seek advice from these experts.