Day to Night Looks With a Chanel Tote

Chanel is one of those brands that seems to be omnipresent across the world of fashion, style and trend. Not only was Coco Chanel a visionary who spearheaded the design and rollout of staples like the Little Black Dress and the women’s bag with a shoulder strap for hands-free use, but as a brand Chanel has taken it upon itself to cover day and night, and both casual and formal occasions.

The Chanel Tote is one such bag that seamlessly bridges the different ways that buyers like to use their bags. Its open structure makes it a versatile companion to everyday style, which can be effortlessly dressed up or down according to the occasion.

Here are some of the things that we love about Chanel tote bags, and how to carry this single accessory from Day to night…

There are several different iterations of the Chanel Tote bag worth noting, from the Grand Shopping Tote, which was discontinued in 2015, to the Deauville tote which is polished in its structure but presents a relaxed finish which makes it the perfect accompaniment to the beach or on holiday.

These different tote bags all boast the same larger construction when compared to other Chanel bags, with an open top which marks a move away from the iconic flap and CC clasp.

What this demonstrates is a commitment and dedication to the functional designs that Coco Chanel sought to bring to the world of accessories and style, while also giving buyers the prestige and status that they covet from the brand.

When it comes to choosing the perfect bag to suit your mood and occasion, you’ll want to focus most of your energy on the colour of the bag and the material used to bring it to life.

Tote bags are widely available in a range of different finishes, spanning limited edition collections as well as Chanel standards.

Bold colours meet padded and quilted textures, unique concepts including canvas options and rare exotic skins, and plain neutrals – with all of these playing into different trends and styles.

For buyers, the neutral leather tote bags are typically the most versatile, with black a popular option for those who want to carry their bag from day to night. However, the pop of colour that comes from reds, purples, blues and oranges all add to the wearer’s look – creating the kind of statement that Coco Chanel herself would be proud of.

It’s not hard to see why everything that comes from Chanel headquarters is so popular. Exceptional quality and craftsmanship underpins every bag that’s made, pushing the price tag higher and surrounding every release with an air of prestige.

Because the tote bag derives from Chanel’s own desire for bags and accessories that were as functional as they are stylish and made to last, these bags are favoured as something that Chanel had a hand in creating. Not to mention, because the main body of the tote bags is open, it makes access and storage much more convenient for the everyday user.

When it comes to styling any luxury handbag, we tend to look to the A-list buyers and celebrity influencers who favour top brands.

Fans of the Chanel tote bag collection include the likes of Cameron Diaz with her Grand Shopping Tote, Hilary Duff with a Deauville Tote bag, Rihanna who has a Deauville amongst her vast collection of bags from Chanel, and Miley Cyrus who has been pictured out and about with an iconic quilted Grand Shopping Tote. Other celebrities to clock include Adele, Margot Robbie, and Emma Stone – all of whom are known fans of Chanel and often transfer their bags from day to night with a change in colour palette and other accessories.

All of these celebrities, and countless others besides, use their Chanel totes as everyday style icons – pulling together outfits and adding a layer of prestige and elegance to even the most dressed down of looks. And carrying these looks into evening wear couldn’t be easier, thanks to the subtle but refined inclusion of hardware and Chanel branding which can be enhanced with added jewellery and accessories.

Find your perfect Chanel tote bag from your local boutique reseller, with access to a range of collections that span original and vintage pieces, right the way through to the more modern iterations and versions of the Chanel tote.