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<loc>https://resident.com/fashion-and-style/2024/05/13/meet-ohtnyc-jewelry-designer-jinsol-woo</loc>
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<image:caption><![CDATA[ OHT NYC's unique and edgy design aesthetic has attracted a large following since its debut - built off designer Jinsol Woo's idea of genderless expression.]]></image:caption>
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<image:caption><![CDATA[ The designer has a cult following online of over 360,000 followers and counting on Instagram, in addition to a hearty Tiktok audience. The OHT NYC jewelry line has its own solid standing at well over 100,000 followers of its own and designs that often sell out.]]></image:caption>
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<image:caption><![CDATA[ The brand's unique aesthetic brings together elements from so-called "niche" underground society, edgy cyber notes, and an updated Renaissance feel.]]></image:caption>
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<image:caption><![CDATA[ OHT NYC is pushing the boundaries of jewelry and expectations, with hot ticket collaborations and popular new designs that include lighted jewelry, bracelets that double as phone charms [seen here,] and barbell piercing aesthetics.]]></image:caption>
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<image:caption><![CDATA[ Jinsol Woo is adamant about staying true to himself - finding a unique identity that he shares through his design work and music.]]></image:caption>
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<image:caption><![CDATA[ The creative has found success in New York City, after taking a risk in changing career paths and moving abroad from Korea to build a business in fashion in America.]]></image:caption>
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<image:caption><![CDATA[ The designer's latest song "Without You" on YouTube released earlier this year has garnered over 500,000 views in just three months. ]]></image:caption>
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<image:caption><![CDATA[ Guests and shoppers at the Spotify pop-up in New York in April waited in the rain outside the event with a long queue due to a major turnout. The brand sold out of multiple designs that day. Jinsol personally helped shoppers to try on each piece and find their style.]]></image:caption>
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<image:caption><![CDATA[ Jinsol and his team meet with shoppers at the New York City Spotify event. This pearl cross necklace is one of the brand's most popular pieces right now and was the first major pull for OHT, for k-pop girl group Red Velvet's Joy. ]]></image:caption>
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<image:caption><![CDATA[ Jinsol Woo has big plans ahead for both himself and OHT NYC, and the confidence combined with dedication to make them happen.]]></image:caption>
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<image:caption><![CDATA[ Musician and jewelry designer Jinsol Woo of OHT NYC aims to break through norms with his art-for-all, one piece at a time.]]></image:caption>
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