On and Boiler Room Serve Up Style, Sound, and Sport at Clubhouse Nights Miami
With tennis mania gripping Miami, global performance brand On and music tastemaker Boiler Room volleyed into downtown with a night that blended topspin with tempo. Clubhouse Nights Miami, held Tuesday, March 18, transformed Lot 11 Skatepark into a pulsing arena of athleticism, music, street culture, and fashion—delivering an immersive experience that served both swagger and soul.
A New Kind of Court Culture
Forget country clubs. On and Boiler Room made a decisive break from tradition by bringing tennis into the urban heart of the city, outfitting the concrete sprawl of Lot 11 with a custom-built tennis arena, freestyling skaters, and a pop-up boutique experience spotlighting THE ROGER Clubhouse—On’s latest tennis-inspired lifestyle sneaker.
The opening act? A high-energy match featuring On-sponsored tennis pros Ben Shelton and Joao Fonseca, joined by stylish sports enthusiasts Francisco Lachowski, Jake Nevins, Mia Regan, and Alexandra Katya. The match unfolded with flair and intensity, as an amped-up crowd surrounded the makeshift court, proving that this wasn’t just sport—it was spectacle.
Rhythm Meets Rally
Once the final ball was served, the tempo shifted. With Boiler Room curating the night’s soundtrack, the event leaned into Miami’s Caribbean soul and global soundscape. Headliner Shenseea brought the heat with her signature dancehall charisma, while Dominican dembow pioneer Cromo X and Miami’s own MARTE turned up the tempo. All hosted by Pow Pow, the lineup celebrated diasporic sounds and movement, making this a standout moment on the city’s cultural calendar.
Sips, Style, and Courtside Chic
Off the court and beyond the DJ booth, the event doubled as a lifestyle immersion. Guests browsed On’s off-court collection, entered to win exclusive merchandise, and fueled up with a curated menu of street-meets-chic bites. Luna Rossa Brick Oven Pizza dished out wood-fired perfection, while The Wolf of Tacos delivered a spicy counterpoint. Cocktail service was in championship form, thanks to Lalo Tequila, E11even Vodka, Manojo Mezcal, and Bacardi.
A Crowd That Brought the Heat
As a hybrid of sport and scene, Clubhouse Nights Miami drew an electric guest list. Notables included athletes Ben Shelton and Joao Fonseca, cultural commentators Evan Ross Katz and Ria Michelle, artists like Jencarlos Canela, and nightlife tastemakers Kelly Blanco, Starr Hawkins, Erin Newberg, Daniela Ospina, and Jordana Ashley. Whether courtside or in the crowd, every attendee contributed to the event’s undeniable edge.
A Rally for the Future
This wasn’t just another pop-up—it was a reimagination of what sport and fashion can look like when they break barriers. With On’s dedication to performance innovation and Boiler Room’s pulse on global music subcultures, Clubhouse Nights Miami was a cross-genre rally point for creativity. The result? An event that redefined what it means to be a fan of tennis—or simply a fan of good taste.
Stay tuned: this was only the second set in a multi-year partnership. Miami showed up. The rest of the world might want to take notes.