Oscar Piastri Wins 2025 Miami Grand Prix in Style with Louis Vuitton Trophy Trunk
A Victory Encased in Craftsmanship
When McLaren’s Oscar Piastri crossed the finish line at the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2025, it wasn’t just his performance that captured attention—it was the way he was honored. The trophy, a symbol of excellence in motorsport, was presented in a bespoke Louis Vuitton Trophy Trunk: a handcrafted masterpiece that encapsulates the Maison’s storied legacy of elegance, innovation, and victory.
The trunk, designed at Louis Vuitton’s legendary atelier in Asnières, stood proudly on the starting grid, appeared during the national anthem sequence, and crowned the podium during the trophy ceremony. Clad in the iconic Monogram canvas and marked by a bold “V” in a custom color palette inspired by Miami, it served as a literal and symbolic vessel for triumph—one that united two worlds devoted to precision, legacy, and performance.
Louis Vuitton's 10-Year Formula 1® Partnership Accelerates
This exquisite moment in Miami marked the seventh Trophy Trunk presentation of the season and underscored Louis Vuitton’s deepening role as an Official Partner of Formula 1® under a 10-year global agreement. Announced in early 2025, the collaboration positions Louis Vuitton as a dynamic force within one of the most prestigious sporting arenas in the world, reinforcing the brand's commitment to craftsmanship on a global stage.
Beyond the bespoke trunk, the brand’s influence could be seen trackside through exclusive Louis Vuitton x F1® signage, a revamped graphic logo, and a visual storytelling approach that elevated the entire race weekend. In a sport where milliseconds matter and image is everything, Louis Vuitton’s presence felt less like an accessory and more like a natural extension of the Formula 1® experience.
From Atelier to Podium: A Trunk with Legacy
The Louis Vuitton Trophy Trunks are more than elegant cases—they are heirlooms of victory. Each is custom-made to suit the unique dimensions and identity of its respective race, and all are constructed by artisans at the historic Asnières workshop, where Georges Vuitton first anticipated the automotive revolution in 1897. It was there that he developed “Vuittonite,” an early water-resistant canvas designed for trunks mounted on early automobiles—a foresight that now echoes on the F1 circuit.
Today’s trunks are wrapped in the modern Monogram and elevated by a location-specific color “V,” turning each piece into a collectible artifact that tells the story of victory, destination, and design.
A Legacy of Sporting Excellence
Louis Vuitton’s trophy trunks have graced the stages of global sport for decades: from the FIFA World Cup™ to the Olympic Games Paris 2024, from the NBA Finals to the Ballon d’Or®. The brand’s presence at the Miami Grand Prix continues this tradition with unmistakable flair and cultural resonance.
Looking ahead, Louis Vuitton will take on an even more prominent role as Title Partner of the Formula 1® Louis Vuitton Australian Grand Prix 2025 in Melbourne, promising further spectacular integrations that blend sport and style.
Where Sport Meets Spectacle
This year's Miami Grand Prix was more than a race; it was a revelation. As Oscar Piastri hoisted his trophy, cradled in Louis Vuitton’s finest, the moment crystallized a narrative that transcends sport: one where performance is elevated by presentation, and excellence is expressed not only in how you win, but in how your win is remembered.
With its ten-year runway ahead, Louis Vuitton’s partnership with Formula 1® is more than a brand collaboration—it’s a cultural alliance built on the values of speed, savoir-faire, and shared pursuit of greatness.
Explore more:
View images and learn more about the Louis Vuitton x Formula 1® partnership at LouisVuitton.com