iVisit Media Makes a Knockout U.S. Debut with Rooftop Boxing Spectacle in Times Square
Under the electric glow of Times Square, iVisit Media Inc. marked its U.S. debut with a high-octane event that fused luxury, legacy, and the primal intensity of boxing. On May 2, 2025, the global media agency hosted an exclusive rooftop watch party at the St. Cloud Rooftop Bar atop the historic Knickerbocker Hotel, overlooking the Fatal Fury Times Square Boxing Event—a spectacle that delivered more than punches; it delivered a moment.
As crowds gathered on the ground below to witness the Ryan Garcia vs. Rolando Romero fight for the WBA ‘regular’ welterweight title, a select group of insiders, industry names, and New York notables were ushered into an altogether different experience: a curated, invitation-only affair with panoramic skyline views, flowing cocktails, and front-row access to one of the city’s most talked-about boxing showdowns.
A Rooftop Stage for Heroism and Heritage
The first bout of the evening carried deep civic pride as NYPD’s Joel Allen faced off against FDNY’s James Gennari—a showdown that bridged friendly rivalry with high-stakes athleticism. That match, broadcast live onto surrounding digital screens in Times Square, was met with roaring applause from rooftop guests, many of whom had personal ties to the city’s most respected institutions.
The juxtaposition of grit and glamour—a true hallmark of New York—was not lost on the attendees. As the city buzzed below, this elevated setting became a tribute to both the legacy of the sport and the communities it unites.
iVisit Media’s Official U.S. Debut
This rooftop knockout also marked a significant milestone for iVisit Media Inc., a global events and marketing firm with roots in New York and London, and a footprint that spans the Middle East, Europe, South America, and Asia. Though the agency has orchestrated experiences across the world since 1997, this event was its formal introduction to the American market—a strategic and symbolic move, staged quite literally above the crossroads of the world.
By choosing to launch during such a culturally resonant moment, iVisit Media underscored its commitment to high-impact storytelling, immersive audience engagement, and the kind of event production that blends spectacle with substance.
A Guest List as Polished as the Setting
The evening’s guest list reflected the occasion’s gravitas, drawing figures from media, entertainment, law enforcement, and New York high society. Among those in attendance were Ed Periera, Djalmo Serra, Jim Carpenter, Liv Bonner, Michael and Susan Reno, Bobby McGuire, and Carmen D’Alessio—the latter a nightlife legend whose presence added an extra layer of legacy to the affair. Other names such as Tina Radziwill and Lauren Marie rounded out the mix of well-heeled insiders and cultural connectors.
The Future of Events, as Seen from Above
If the rooftop event was any indication, iVisit Media isn’t entering the U.S. market quietly. With a decades-long track record of executing world-class live experiences across continents—and now a high-profile boxing event in the heart of New York—the agency has made its mission clear: to craft media moments that are immersive, global, and unforgettable.
From the ropes of the ring to the rooftop of the Knickerbocker, May 2 wasn’t just a night of boxing—it was a masterclass in brand storytelling at its most elevated.