A Killer Scent: Scentbird and Sony Pictures Launch Frightfully Chic Fragrance Set for I Know What You Did Last Summer
Source: Scentbird
Reported By: Matthew Kennedy
A Fragrance Drop with a Killer Twist
In a move that blends pop culture with perfumery, Scentbird has partnered with Sony Pictures to launch the Scentbird x I Know What You Did Last Summer fragrance set—an exclusive, limited-edition collection that’s equal parts suspenseful and scent-savvy.
Timed to the release of the highly anticipated horror reboot, the collaboration marks Scentbird’s first foray into immersive cinema, where olfactory storytelling takes center stage. Think jump scares, but scented.
The Fragrance Set That Tells a Story
Available now via Scentbird.com (while supplies last), the set includes five curated fragrances, each selected to reflect pivotal moments in the new film. Housed in a fishnet pouch—a nod to the film’s eerie seaside lore—the selection features:
Sydney Rock Pool by Arquiste
French Riviera by Mancera
Supersolid by Binaurale
Moss+ Bold by Commodity
L'eau de Parfum by Cirque du Soleil
Together, the scents capture a narrative arc—from sunlit nostalgia to something far more sinister—with notes ranging from blood orange to smoky woods.
“This collaboration brings scent into the heart of cinematic suspense. It’s not just a discovery set—it’s an interactive experience designed for film lovers, fragrance fans, and pop culture enthusiasts alike.”
Bettina O’Neill, EVP of Business Development & Merchandising at Scentbird
A Screening You Could Smell
To celebrate the film’s July 18 release, Scentbird hosted a one-night-only “Scent-Along” screening in partnership with Regal and Sony Pictures on July 15. The event invited select Scentbird subscribers in NYC to experience the movie in a truly multisensory format—complete with synchronized scent cues tied to key scenes.
Each fragrance was introduced at tension-filled moments, offering attendees a new kind of cinematic immersion. Think misty docks, frantic footsteps, and the faint whiff of fear—or was that French Riviera?
This unique activation reinforces Scentbird’s culturally-driven strategy, marking the brand’s debut into experiential cinema while teasing what fragrance storytelling might look like in the streaming era.
A Fragrance Fan's Ticket to Horror
As a bonus for early adopters, the first 50 customers to purchase the discovery set will receive a Fandango code for complimentary tickets to see I Know What You Did Last Summer in theaters—up to $30 in value.
The campaign is also rolling out across Instagram, TikTok, and YouTube Shorts, tapping into the intersection of beauty, entertainment, and Gen Z horror nostalgia. With I Know What You Did Last Summer starring Madelyn Cline, Freddie Prinze Jr., Jennifer Love Hewitt, and a new wave of rising talent, the film is already being positioned as one of the summer’s must-watch thrillers.
Beyond Perfume—It’s Pop Fragrance Culture
Scentbird’s collaboration with I Know What You Did Last Summer shows just how far fragrance has evolved in pop culture. With over 1 million subscribers and access to 900+ designer fragrances, the brand continues to reshape how consumers engage with scent—not just as beauty, but as experience.
This latest move solidifies Scentbird as more than a subscription—it’s a curator of moments that linger long after the credits roll.