The Impact of Mobile Phone Tracking on Social Media Advertising: How Location Data Enhances Targeting Strategies

More and more businesses today are embracing an increased online presence as an additional marketing strategy. The logic behind this is not hard to uncover – we're constantly glued to our phones for hours on end every day. Therefore, it makes sense to bring adverts onto these mobile devices. 

An even smarter strategy that entrepreneurs are using is personalizing targeted ads for maximum returns. In this article, we'll explore location-based targeting and how a mobile phone tracker can bring about a much higher ROI from your ad spend.

The marketing budget may run high for some companies, but it is never infinite. Location-based marketing offers a leg up to marketers by allowing them to only spend on ads in places where they're likely to bring the highest conversion. Customers, in turn, get personalized offers for brands they are likely to engage with at convenient times, which improves their overall experience. 

Here are the main reasons why you should consider employing location-based tactics:

• Increases foot traffic through your doors: Location-based marketing can drive customers into your store by informing them of enticing offers in outlets close to them. For instance, a coffee shop can push ads to passers-by during rush hour, enticing them with an irresistible offer for a quick pick-me-up. 

• Helps you deliver relevant ads: Location data can help you customize your ads to better fit your target audience. For example, you could use images of the city they live in and trending slang or catchphrases rather than using generic images and marketing copy.

• Drives consumers away from your competition: Burger King is an apt example of a business that used location-based marketing to great effect. First, they encouraged customers to download the Burger King app. Whenever an app user came within 600 feet of a McDonalds, they sent them a promotion for a 1-cent whopper, navigating the customer to their nearest location.

• Sheds light on regional trends: Location data can help reveal deeper customer consumption trends. For instance, a product might sell like hotcakes on the East and West coasts but not in the Midwest. This could help inform inventory decisions, promotions, and even product development. 

• Helps create a better user experience: Bombarding consumers with ads at odd hours is likely to cause annoyance and may damage your brand's reputation. Location-based marketing can help you curb this by delivering ads to customers only when they most likely need your services.

The biggest concern surrounding location-based marketing is the question of privacy. According to a 2024 "State of Privacy in Advertising" study, 88% of advertisers believe privacy laws will impact personalized targeting. Customers, however, are wary of cyberattacks and identity theft from their data being shared by businesses and organizations. 

As a remedy, it is important for you to ensure that your users can opt in and out of location sharing on your app or website. Another strategy you could use is anonymizing the data you collect. This is whereby you don't attach identifiable information like email addresses and names to the information you collect on behavior and preferences. It is also important to invest in robust cybersecurity solutions to prevent customer data from falling into unauthorized hands. 

Now that we've tackled why location-based marketing can be helpful for your business, let's switch gears to how you can do it. Fortunately, there are several apps with which you can get the location data of your existing and potential customers. Here are our top picks:

uMobix

uMobix is a comprehensive tracking app with a variety of attractive features. Though traditionally preferred by many for parental monitoring, its feature offering comes in handy across many use cases. Some of its standout features include:

• SMS tracking: uMobix tracks all SMS sent, received, and deleted. This can provide insights into the brands customers engage with, their tastes and preferences, and what they are currently in the market for. With this data, you could tailor your ads to position your products as the ideal solutions to their current needs. 

• GPS location tracking: This feature lets you know the location of your target in real time. This can enable you to deliver ads to potential customers to help drive foot traffic through your doors. 

• Social media monitoring: uMobix provides valuable insights into your target's social media use. This can shed light on their preferences and the type of content they like to consume. Consequently, you could tailor your ads to fit this content, improving your brand image and the overall customer experience. 

GEOfinder.mobi

GEOfinder is a robust location-tracking app that can locate any phone number. It has no geographical restrictions, meaning you can track your customers from anywhere in the world. It works with any phone model and can track phone numbers from any mobile network provider. Moreover, it is 100% anonymous, giving you a competitive edge against your competitors. To top it all off, it doesn't require any installation to start using – all you need is the phone number you wish to track. 

Here's how it works:

1. Enter the phone number you wish to track and draft an enticing message to send them.

2. The device owner receives the text with an embedded tracking link.

3. Once they click the link, they consent to share their location, which you see on a map in your user space. 

Most people spend hours glued to their phones, presenting prime real estate for marketers and advertisers to target. An emerging trend in digital advertising is targeted ads, which have shown higher conversion numbers than traditional adverts. To that end, location tracking can help improve the efficiency of your ad campaigns by diverting traffic away from your competitors and through your doors. With the help of an app like uMobix, you can enjoy a much higher ROI on your ad spend today.