Full-Throttle Protection: AXIL Unveils MX Series at NASCAR Daytona 500
For those who live life in the fast lane, hearing protection is no longer optional—it’s essential. At the 2025 NASCAR Daytona 500, AXIL Brands is set to make waves with the debut of its MX Series, a state-of-the-art lineup of over-the-ear hearing protection designed for high-performance environments. From February 13 to 16, motorsports enthusiasts, pit crews, and industry insiders will experience firsthand how AXIL’s latest innovations are redefining audio protection without compromising sound clarity or comfort.
Elevating the Racing Experience with Cutting-Edge Tech
The MX Series is engineered for those who refuse to compromise on performance, whether trackside or behind the wheel. Featuring advanced hearing enhancement, Bluetooth® connectivity, and customizable fit options, AXIL’s new line is built to withstand the roaring intensity of stock car racing while providing unmatched clarity and comfort.
“The value NASCAR places on its fan base aligns perfectly with our mission to enhance the race experience through innovative hearing solutions. We see 2025 as a pivotal year for the growth of the AXIL brand, and we look forward to helping NASCAR fans further immerse themselves into the thrilling world of racing through our unique technologies and hearing solutions.”
Jeff Toghraie, AXIL’s CEO and Chairman
Trackside Innovation: What to Expect at Daytona
As AXIL takes center stage at the Daytona International Speedway, attendees will have the chance to explore the full range of AXIL’s next-generation hearing protection and enhancement products, including the newly introduced X Series Earplugs. NASCAR’s high-decibel environment provides the perfect backdrop to showcase AXIL’s industry-leading technology, offering real-world demonstrations of its ability to protect hearing without diminishing the sounds that matter.
AXIL’s trackside activation will provide:
Exclusive product demonstrations featuring the MX Series and X Series Earplugs
Personalized fittings and consultations for optimal hearing protection
Opportunities to engage with AXIL experts and NASCAR professionals
Exciting retail, B2B, and partnership opportunities
Designed for Performance and Protection
AXIL’s MX Series and X Series are built with motorsports enthusiasts in mind, ensuring that both fans and professionals can enjoy the race-day experience without compromising their hearing health. The MX Series earmuffs and X Series earplugs feature adaptive noise reduction technology, allowing wearers to remain fully engaged while reducing harmful sound exposure from roaring engines and crowded grandstands.
Beyond racing, AXIL’s hearing protection technology extends into other high-intensity environments, from aviation and shooting sports to industrial workspaces—ensuring that users experience premium protection without sacrificing situational awareness.
Join AXIL at the Daytona 500
Motorsports aficionados and industry insiders alike are invited to join AXIL Brands trackside at the 2025 Daytona 500 for an exclusive look at the future of hearing protection. With NASCAR’s adrenaline-fueled atmosphere providing the perfect testing ground, AXIL’s innovative approach promises to enhance the race-day experience while preserving hearing health for generations to come.