Stars in the City: London Concours 2025 to Celebrate Mercedes-Benz’s Greatest Icons
Mark your calendars, car enthusiasts: the London Concours returns to the Honourable Artillery Company (HAC) from June 3rd to June 5th, 2025, and promises an unparalleled celebration of automotive excellence. On Wednesday, June 4th, the spotlight shines on ‘The Greatest Marque – Mercedes-Benz,’ presented by Hilton & Moss, one of the UK’s premier specialists in luxury and classic Mercedes-Benz vehicles.
This highly anticipated day will showcase over 50 of Mercedes-Benz’s most iconic models, spanning decades of innovation, style, and engineering brilliance—all in the heart of London at this green oasis tucked away amidst the city’s hustle.
Legends on Display: Mercedes-Benz Through the Ages
A Showcase of Automotive Masterpieces
The curated Mercedes-Benz collection highlights the brand’s evolution, from the pioneering days of the 1950s to modern supercars. Expect to see:
W198 SL Gullwing (1954): The fastest production car of its time, this motorsport-inspired icon defined a new era of performance and design.
SL Pagoda (1960s): The epitome of mid-century cool, marrying timeless style with cutting-edge engineering.
AMG GT Black Series: A contemporary powerhouse that blends supercar precision with race-ready performance.
CLK Black Series and Mercedes McLaren SLR: Groundbreaking machines that embody AMG’s integration into the Mercedes-Benz legacy, delivering thrilling performance both on and off the track.
The showcase charts the development of the Mercedes-Benz SL lineage, offering visitors a journey through the marque’s rich history while highlighting its bold strides into the future.
A Unique Celebration of Craftsmanship and Community
The Setting
Held at the Honourable Artillery Company, this event transforms one of London’s hidden gems into a luxury garden party, complete with the finest hospitality. The combination of exquisite cars and an intimate venue creates an atmosphere of exclusivity and elegance.
A Visionary Collaboration
Andrew Evans, London Concours Director, shared the excitement:
“The Wednesday of June’s show will epitomise the spirit of the London Concours, celebrating timeless style and luxury alongside contemporary excellence, with what promises to be a memorable display of iconic Mercedes-Benz from the different chapters of its revered history.”
Andrew Evans, London Concours Director
William Garrett, General Manager of Hilton & Moss, echoed this sentiment:
“With Mercedes being a marque so close to our hearts, this day is not merely an opportunity to showcase extraordinary vehicles but a celebration of a brand that has redefined automotive excellence and inspired generations.”
William Garrett, General Manager of Hilton & Moss
Hilton & Moss, renowned for their restoration and service expertise, will elevate the event with their unparalleled understanding of Mercedes-Benz heritage and performance.
Luxury Beyond the Cars
More Than Just a Showcase
While Mercedes-Benz takes center stage on June 4th, the London Concours promises a full lineup of over 80 concours-level cars across its three-day run. From elegant classics to cutting-edge exotics, there’s something for every luxury automotive enthusiast.
The event pairs world-class car displays with an atmosphere that exudes sophistication, offering gourmet catering and opportunities to mingle with like-minded aficionados in a stunningly curated space.
Tickets and Details
Tickets for the London Concours 2025 are exclusively available online at londonconcours.co.uk/tickets. Secure your spot now to experience this unparalleled celebration of Mercedes-Benz and luxury motoring.
A Day to Celebrate the Star of the Show
Mercedes-Benz’s enduring legacy is a testament to its ability to combine luxury, performance, and innovation in every era. Whether you’re captivated by the sweeping gull-wing doors of a classic SL or the roaring engines of AMG-tuned powerhouses, ‘The Greatest Marque – Mercedes-Benz’ at London Concours 2025 is an event not to be missed.
Raise a glass, marvel at the artistry, and join a celebration of automotive brilliance at the Honourable Artillery Company this June.