Bonhams|Cars Brings Formula 1 History to the Auction Block in Miami
Miami’s Grand Prix weekend just got an upgrade. On May 3, 2025, Bonhams|Cars will stage an exclusive collector car and memorabilia auction against one of the most electrifying backdrops in motorsport: the Formula 1 Miami podium at Hard Rock Stadium. With the city already revving up for race day, this evening affair promises to be a high-octane fusion of culture, competition, and collector prestige.
For seasoned enthusiasts and F1 newcomers alike, the sale is poised to be one of the most talked-about moments of the weekend—not only for its setting, but for the once-in-a-lifetime offerings it brings to market.
The Headliner: A Championship-Winning Underdog
Topping the docket is the 2009 Brawn GP Chassis 001/01, a machine that changed the sport in a single season. Known for its revolutionary double diffuser and underdog triumph, this car secured both the Constructors’ and Driver’s World Championships for Brawn GP during its singular, historic campaign. Only three were ever constructed, and this is the only chassis ever made available to the public. Estimated between $4.5 and $6.5 million, it’s a unicorn in every sense—fabled, functional, and fiercely sought-after.
Formula 1 Legends, From Starting Grid to Auction Floor
Complementing the sale of the Brawn are rare race-worn helmets, suits, and memorabilia from a pantheon of F1 talent. Collectors will find pieces tied to five World Champions, including Lewis Hamilton, Nigel Mansell, Alain Prost, and Damon Hill, along with fan favorites like Charles Leclerc and Pierre Gasly.
These items aren’t just collectibles—they’re artifacts of motorsport legacy, representing career-defining wins, iconic rivalries, and unforgettable moments across multiple eras of the sport.
Supercars, Reimagined Icons, and a Spectrum of Orange
Beyond the Formula 1 headliners, the sale also includes a curated mix of high-performance design and automotive artistry.
Among the highlights:
A 2022 Lamborghini Countach LPI 800-4, estimated at $1.9 – $2.4 million, a futuristic homage to the original ‘70s icon
A 1990 Porsche 911 Turbo reimagined by Singer, estimated at $800,000 – $1.1 million, blending classic aesthetics with cutting-edge upgrades
A collection of 13 modern sports cars, all in varying shades of orange—bringing cohesion, color theory, and pure horsepower to the bidding floor
Whether driven by design, rarity, or the thrill of the chase, these offerings speak to the evolving taste of luxury car collectors—who are increasingly drawn to provenance and personality alongside performance.
Trackside Theater, Global Reach
The event takes place directly after Saturday’s qualifying race, and will be open to a live audience of registered bidders and their guests, with global participation via Bonhams|Cars’ online platform. Set in front of the F1 podium, the auction blends motorsport theater with market momentum in one of the world’s most dynamic luxury markets.
With Formula 1 fandom surging in the U.S., and Miami’s own car culture booming alongside it, Bonhams|Cars’ debut sale in this format marks a perfect intersection—where heritage, investment, and spectacle converge.