Driving the Future: HONGQI Unveils Ambitious Global Expansion at Auto Shanghai 2025
HONGQI Sets the Pace for Global Luxury Mobility
April 21st, 2025 – When the doors open at Auto Shanghai 2025 on April 23, all eyes will turn to Booth 6.1 of the National Exhibition and Convention Center. That’s where HONGQI—China’s flagship luxury automotive brand—will unveil a sweeping international development strategy, signaling not just its future trajectory but the broader evolution of Chinese automotive innovation.
Backed by a theme as ambitious as its plans—“Embracing Innovation, Empowering the Future”—this year’s showcase cements Auto Shanghai as a strategic platform for global automotive powerhouses. For HONGQI, it’s a fitting stage to reveal how it’s reshaping the narrative of luxury mobility from a distinctly Eastern perspective to a commanding global presence.
A Record of Momentum: From National Icon to Global Player
HONGQI’s recent international growth has been more than symbolic—it’s been strategic and measurable. In 2024 alone, the brand left a distinct mark at high-profile global events such as the Goodwood Festival of Speed and the Paris Motor Show. Its presence in these arenas wasn’t just about visibility—it was about influence. Backed by a portfolio of cutting-edge vehicles and smart technologies, HONGQI established itself as a serious contender in the ultra-competitive luxury automotive landscape.
The numbers underscore the transformation: HONGQI has expanded to 43 countries and regions, with four straight years of double-digit sales growth and more than 1.6 million users worldwide. What began as an expression of Oriental Luxury is fast becoming a statement of The World’s New Luxury—a rebranding that resonates with a multicultural, tech-forward clientele.
What to Expect at Auto Shanghai 2025: Technology, Design, and Vision
HONGQI’s upcoming display will be more than a product showcase—it will be a declaration of future intent. The lineup includes two all-new business luxury sedans designed to challenge European benchmarks, the brand’s first off-road model signaling a push into rugged elegance, and perhaps most futuristic of all—a concept for a flying car, demonstrating the brand’s commitment to boundary-pushing innovation.
In addition to its vehicles, HONGQI will spotlight advanced technology platforms like:
TianGong Electric Platform, a high-performance EV architecture
HongHu Hybrid Platform, blending efficiency with power
JiuZhang Intelligent System, the brand’s proprietary intelligent vehicle interface
These platforms are not only designed to elevate user experience but also serve as the backbone for HONGQI’s upcoming global launches, including two new energy vehicles and the anticipated HONGQI Guoya—slated to debut in overseas markets this year.
Global Expansion Meets Local Insight
Among the most significant announcements expected is HONGQI’s plan to boost global production capacity through localized partnerships. The strategy includes co-developing production infrastructure in international markets, aligning the brand more closely with local economies and consumer expectations. This next phase of globalization isn't just about entering new markets—it’s about becoming integral to them.
By prioritizing openness, collaboration, and shared innovation, HONGQI hopes to redefine what it means to be a Chinese luxury brand on the world stage. The company is no longer asking for a seat at the table—it’s confidently building its own.
Looking Ahead
As HONGQI prepares to greet global partners and press at Auto Shanghai 2025, the event signals far more than a model reveal or technology update. It’s a bold declaration that Chinese luxury is not only ready for the world—it’s already arrived.
By bridging technical excellence with design sophistication and global relevance, HONGQI isn’t just participating in the future of transportation. It’s shaping it—one innovative model, one strategic alliance, and one international milestone at a time.