Lucid Motors Names Timothée Chalamet as First Global Brand Ambassador in Strategic Cultural Alignment

Source: Lucid Group

Reported By: Matthew Kennedy

In a move that signals a bold new chapter for luxury electric mobility, Lucid Motors has announced a multi-year partnership with Timothée Chalamet, naming the two-time Academy Award nominee and fashion-forward cultural force as its first-ever Global Brand Ambassador. The collaboration, revealed on July 29, is more than a celebrity endorsement—it’s a meeting of minds committed to innovation, creativity, and challenging the status quo.

Chalamet will serve as the face of Lucid’s upcoming campaign for the Lucid Gravity, the highly anticipated full-size three-row SUV that blends supercar performance with everyday versatility. Scheduled to premiere early this fall, the campaign aims to capture the vehicle’s seamless balance of art, engineering, and unfiltered power—traits Chalamet himself has come to represent on the global stage.

The actor was first spotted driving a Lucid Air in 2023, and the relationship has since evolved into a strategic partnership grounded in shared values: performance, design, and passion. The Lucid Gravity, the company’s second flagship model, is poised to elevate expectations for what an electric SUV can be—delivering the range, refinement, and technology that discerning drivers demand, without compromise.

Fresh off his Screen Actors Guild Award-winning performance as Bob Dylan in A Complete Unknown and ahead of starring roles in Josh Safdie’s Marty Supreme and Denis Villeneuve’s Dune: Part Three, Chalamet continues to expand his presence across film, fashion, and now the future of transportation. As Lucid sharpens its focus on cultural resonance, Chalamet’s global influence and artistic credibility make him a natural fit.

Since its founding in 2016, Lucid has steadily disrupted the electric vehicle landscape. Its debut model, the Lucid Air, was met with international acclaim for its mix of long-range capability, aerodynamic engineering, and avant-garde interior design. With the Lucid Gravity SUV, the company is doubling down on its commitment to deliver a driving experience that’s both emotionally stirring and technologically elite.

The partnership marks a pivotal moment for Lucid’s broader brand strategy as it expands beyond tech circles and automotive purists to tap into cultural tastemakers. In choosing Chalamet—an icon of modern style and substance—the company signals its intention to speak not only through innovation but through influence.

Lucid’s forthcoming marketing push, led by Chalamet, will spotlight the emotional connection between human and machine, elevating the driving experience to something more cinematic. More than a ride, it’s a narrative—crafted by engineers, shaped by visionaries, and performed by a generation unwilling to settle.

The Lucid Gravity campaign starring Timothée Chalamet will debut in fall 2025, with more details expected in the coming weeks. For those watching the intersection of luxury, sustainability, and storytelling, this collaboration sets a new benchmark.