Rediscovering the Gilded Grandeur of Long Branch, NJ

Long Branch, New Jersey, is staging a comeback—and this time, it’s not just about saltwater taffy and boardwalk strolls. Once the seaside stomping ground of American royalty and Gilded Age tycoons, Long Branch is reclaiming its historic grandeur. But today, it's doing so with a modern twist: oceanfront high-rises, curated art, and a lifestyle that rivals Manhattan’s best addresses.

Luxury real estate is booming across Monmouth County, but The Atlantic Club Residences stand out as a beacon of sophistication. With panoramic Atlantic views and over 75,000 square feet of resort-style amenities, this new development is pulling discerning buyers away from the overcrowded Hamptons and into New Jersey’s resurgent Shore.

Long Branch was once the East Coast’s most fashionable beach destination, drawing in powerhouses like the Guggenheims, Goulds, and McCalls. Even Presidents Grant, Wilson, and Garfield summered here. Proximity to both New York and Philadelphia made it the smart, scenic escape for society's elite.

Fast forward to today, and history is repeating itself—with a 21st-century upgrade. No longer a sleepy beach town, Long Branch is transforming into a refined, year-round haven for luxury living. Thanks to thoughtfully designed developments like The Atlantic Club, the city is once again a top-tier destination.

At the heart of Long Branch’s transformation is The Atlantic Club Residences, a dual-tower oceanfront development that redefines coastal living. Located at 390 Ocean Avenue, this 132-unit luxury condominium is no cookie-cutter condo complex. Instead, it offers an intentional blend of architecture, light, and art that harmonizes with its shoreline setting.

What truly sets The Atlantic Club apart is its near-universal ocean views. Through innovative architectural planning, nearly every residence enjoys a direct view of the Atlantic, an extraordinary feature that makes every sunrise part of the living experience.

With over 75,000 square feet of indoor and outdoor amenities, The Atlantic Club creates a lifestyle more akin to a luxury resort than a traditional condominium. Residents enjoy year-round access to a state-of-the-art fitness center, oceanfront pool and sundeck, spa and wellness offerings, a private screening room, and a dedicated art gallery curated with bespoke installations.

This isn't just about checking boxes. These features are seamlessly integrated into the daily rhythm of the community, elevating everyday life into something extraordinary. Whether you're enjoying yoga at sunrise or wine at sunset, The Atlantic Club delivers a sensory-rich, artful living experience.

The demand is undeniable. Luxury condo sales in Monmouth County, topping $1 million, have surged by 51% year-over-year. In Long Branch specifically, overall condo sales are up nearly 25%. This is more than a trend—it’s a full-scale resurgence of one of America’s earliest luxury real estate markets.

As buyers seek alternatives to the Hamptons and Montauk, New Jersey’s shore is finally getting its moment. And The Atlantic Club’s combination of location, luxury, and lifestyle is perfectly timed to meet that moment. For investors and homeowners alike, the value proposition is compelling and increasingly competitive.

Each element at The Atlantic Club has been curated to appeal to discerning tastes. From expansive floor plans to designer kitchens and spa bathrooms, the interiors reflect a coastal modern aesthetic that balances elegance and comfort. Floor-to-ceiling windows maximize natural light, while custom millwork and gallery-worthy finishes make every space feel bespoke.

Art is not an afterthought here—it's an anchor. The building’s public and private spaces are adorned with curated works that reflect the region's creative energy and natural beauty, creating an immersive experience for residents and guests alike.

The Atlantic Club Residences aren’t just another luxury development. They’re a return to form for a town long associated with American elegance and innovation. This is where history meets modern design, where nature meets nurture, and where high-net-worth buyers are finding their next chapter by the sea.