As the 2025 US Open prepares to take over the USTA Billie Jean King National Tennis Center from August 18 to September 7, IHG Hotels & Resorts is returning for its seventh year as the official hotel and hotel loyalty program partner—this time with a lineup of experiences designed to immerse fans in the tournament’s energy beyond the stands.
The centerpiece is “Bed on the Baseline,” an unprecedented opportunity for IHG One Rewards members to enjoy an indulgent breakfast in bed experience directly on the court at Louis Armstrong Stadium. Just days after world-class athletes have battled on its surface, the winner and their guest will find themselves lounging in plush IHG robes and slippers, savoring a gourmet breakfast delivered room service–style while iconic match highlights play across the stadium’s big screen.
“Not everyone gets to say they've had breakfast in bed on a legendary tennis court, but IHG is making that dream a reality. This exclusive experience is our special way of giving fans the keys to the stadium, unlocking it all to themselves just moments after the world's best players lit it up.”Connor Smith, VP of Masterbrand & Partnerships at IHG Hotels & Resorts
The “Bed on the Baseline” package extends far beyond breakfast. Winners will be transported by private black car, welcomed by a dedicated concierge, and treated to personalized amenities including curated IHG swag, custom photo opportunities, and unexpected surprises. To complement the occasion, guests will sip IHG’s debut cocktail for the US Open, the Watermelon Slice.
This limited-edition creation—available exclusively at the IHG Racquet Bar onsite and at select IHG properties across New York City—combines Moët & Chandon champagne with watermelon juice, elderflower liqueur, and lime. Garnished with a fresh watermelon wedge and served in a collectible tennis-themed cup, it offers a taste of summer luxury designed to be as photogenic as it is refreshing.
In addition to headline experiences, IHG will engage fans throughout the tournament with interactive activations, giveaways, and member-only perks. Guests can explore the IHG Racquet Bar for a mix of refreshing cocktails and elevated hospitality, participate in social scavenger hunts, and unlock exclusive redemption packages through IHG One Rewards Access.
The “Bed on the Baseline” experience will take place Monday, September 15, for one winner and their guest, with entries open through September 7 at 11:59 p.m. EST. Membership in IHG One Rewards is free, making entry accessible to all tennis fans looking to combine their love of the game with the comforts of five-star hospitality.
By blending its signature hospitality with one of tennis’s most prestigious events, IHG Hotels & Resorts is setting a new standard for how brands can connect fans to sport. Whether it’s an intimate breakfast on a famed court, a collectible champagne cocktail, or the thrill of turning loyalty points into once-in-a-lifetime experiences, IHG’s 2025 US Open presence underscores its dedication to creating moments that extend beyond the match.
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